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Wanted: Opinionated people

Space is set aside each Monday in our e-newsletter, News & Events Daily, for a “Viewpoints” opinion essay, and we ran one this week. The only problem: It was the first one we had run in more than three months! Three months! That’s kind of hard to believe at this place of more than 17,000 more »

Categories: Inside N&E, News & Events Daily, PR tips Comments Off

Under the Hood: I wrote a story!

Sometimes it’s good to step outside of your comfort zone. Even in high school, I preferred to be behind the scenes—literally. I joined the stage crew and left the acting and singing up to more talented students. In college I found the perfect profession and got to “live the dream” after I graduated and joined more »

Categories: Athenaeum, Inside N&E, PR musings, Under the Hood 2 Comments

A ‘new day’ (part 4): Your ad here!

Over the past few weeks, I’ve been sharing details about the recent redesign of News & Events Daily, our digital newsletter. Soon we’ll add the final piece to the puzzle: paid advertising. Why ads? We feel that advertising will be an effective way to allow clients to share specialized messages with our targeted audience of more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off

A ‘new day’ (part 3): Re-doing the daily

Previously, I began to share details of the recent redesign of News & Events Daily, the RIT News digital newsletter. Here’s more…. Plans for the redesign started about a year ago, and they began in earnest at the conclusion of the 2010–2011 academic year with a goal of unveiling a “new look” by fall quarter. more »

Categories: Inside N&E, News & Events Daily, Social media 3 Comments

A ‘new day’ (part 2): A short history and behind the scenes

Last time, I shared highlights of the recent redesign of our e-newsletter, News & Events Daily. Today, a brief history of News & Events and N&E Daily and behind the scenes of the redesign. When News & Events Daily was launched, on Oct. 8, 2008, it was the digital “sister” newsletter to News & Events, more »

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A ‘new day’ for News & Events Daily (part 1)

It’s a new day—or perhaps I should say, it’s a new daily. On Tuesday, RIT News unveiled a “new look” for News & Events Daily, our nearly 3-year-old e-newsletter. Highlights include: Campus Spotlight — larger and more prominent, at the top, giving greater visibility to RIT News photographer Sue Weisler’s excellent photos Today’s weather — more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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