RIT is preparing to welcome parents, alumni and friends back to campus this week for Brick City Homecoming. The passion and pagaentry behind this annual celebration of our extended campus community grows each year.
I think it’s cool how the university embraces its “Brick City” reputation! Not too many years ago, the physical landscape of our campus was the source of some embarrassment. But lately, a variety of major improvement projects and some simple attitude adjustments have changed all that.
This past weekend, RIT celebrated the conclusion to its successful $300 million campaign with a festive gala. In contribution to the event, I helped produce a video presentation highlighting the campaign’s impact. During the interviews we taped with students, alumni, faculty, administrators and trustees, we had some fun asking participants, “How many bricks are at Brick City?” It’s an absurd question, of course, but everyone pondered the tally in high spirit. The compilation of these moments created much laughter among the gala’s attendees, truly one of the highlights from the evening’s festivities. The stigma that was Brick City is history.
I guess the point I’d like to make is, as you enjoy Brick City Homecoming this weekend, take pride and pay homage to the brick. Embrace its importance to the fabric of this beautiful campus. It’s just one of the many features that makes RIT unique.
How many bricks are at Brick City? Well, in case you’re ever asked, it’s 14,673,565. (Seriously!)