I’m a strong advocate for any business to stayed tuned in to what’s being said about them in the blogging world. It’s a kind of customer feedback you wouldn’t get in any other way – honest, raw, unfiltered.
Some of that feedback isn’t necessarily useful – finding out that a group of college guys from somewhere in Pennsylvania stopped at RIT on their way home from a trip to Cananda because one of them had a friend that could score them some food at the cafeteria, for instance. (Note: blog post contains quite a lot of profanity). Or that a student traveled 8 hours to RIT from her college to play hockey against the RIT Tigers.
On the other hand, you also find out about a few new RIT or Rochester-related blogs which might lead to useful insight in the future. One example is Tom’s Deaf Advocay blog. Tom attended RIT’s National Technical Institute for the Deaf, graduating in 1985 with a bachelor’s in photography. His blog is pretty much about what its title says – Deaf advocacy – with posts so far about issues in the D&C and News10 in Syracuse.
Other blogs simply point to things that RIT professors and alumns are doing. Such as Lightning Labels blog, highlighting a PrintWiki created by Adam Dewitz, a second year graduate student; or this blog talking about RIT professor Allen Douglas’ new work.
Does one quick Tehnorati search really let you keep on the pulse of what people are saying about your organization? Probably not. It’s something you get a stronger sense of over time.
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