Bookmark this: University News has launched a new Web site.
We rebuilt the University News site so that it prominently showcases academic news (e.g. research, scholarship, science, technology), while featuring new media tools such as this blog, podcasts, videocasts and RSS (online subscription) feeds.
We first began talking about a new Web site in the spring. With the help of University Publications, we drafted a new design. Then we gave the ball to our graduate student Pete Karl, a Web developer who created the architecture behind the site. Pete, a native of Point Pleasant, NJ, earned his bachelor’s degree at RIT in information technology with news media at RIT’s B. Thomas Golisano College of Computing and Information Sciences. He is now working on a master’s degree in the IT program.
Throughout the summer and fall, we have been ramping up our new media (podcasts and blog) under the leadership of Mike Saffran, associate UNS director and director of new media.
We see the new site as more than just a public relations site. We see it as a portal to good academic news featuring research and scholarship. Our target audience is the RIT family, which is nearly 200,000 people when you consider alumni, students, parents of students, faculty and staff. But we want the site to expand further to folks who are interested in news about technology, science and more. And, of course, it is a bonus when reporters pick off information from our site.
Even prior to launching the new site, online traffic has been growing rapidly at our news site. Through November of this year, we had more than 1.5 million sessions on the site and 3.2 million page views. By comparison, for all of 2002 the site had 336,000 sessions and 802,000 page views. We also know that the majority of this traffic comes from outside RIT. We expect this trend to continue with the new site and we encourage you to promote our site to your friends and colleagues outside RIT.
One final plug: Get your daily dose of RIT news today. Sign up for RSS feeds, subscribe to a podcast, bookmark University News, and pass along our site along to a friend.