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RIT Brand Forums: Dec. 6 and 7 Branding, PR musings

Just do it . . .

I’m willing to bet you thought of Nike with those three simple words. Nike has one of the world’s leading brands, but there’s more to it than its famous swoosh logo and strong tagline. The Nike brand is about a healthy and active lifestyle, and more.

So what’s the RIT brand?

You can hear first hand from President Bill Destler at a series of forums set for December. University leaders have been working on a project to enhance RIT’s brand message. For more background on the project, including information on the Philadelphia firm involved in the project, please review an article I wrote back in September.

We invite all the RIT family—students, faculty, staff, alumni—to hear President Destler, the firm and other university leaders at the following forums:

Dec. 6

Session 1: 12:30–1:30 p.m., Ingle Auditorium, Student Alumni Union
Session 2: 2:30–3:30 p.m., Ingle Auditorium, Student Alumni Union
Session 3: 6–7 p.m., Bamboo Room (room 2610), Campus Center

Dec. 7
Session 4: 11 a.m.–noon, Carlson Auditorium, (Carlson Center 76-1125)

So, why does all this matter? Because strong brands . . .

• Engage constituents in a richer experience

• Build loyalty

• Command generous support

• Improve the user experience

• Flourish in difficult times

• Accelerate momentum

It is important we roll out the brand message internally first before we tell more of the RIT story to the world in 2011. Members of the RIT family are all brand ambassadors. We look forward to seeing you at the forums in December.

 
  1. Powers
    Nov 16

    As long as it's not "We Cut Corners". =)

  2. Bruce Oliver
    Nov 30

    "Just do it." implies forging ahead without sufficient contemplation and reflection. It can be a phrase for encouraging both positive and negative behaviors.

    "The purpose of education is moral development." That is too long and provocative for the ten second media world of today. Some thoughts:
    RIT graduates citizens.
    RIT cares about the wholeness of graduates
    RIT cares.
    RIT isn't just another university.
    RIT spells lifetime success.
    RIT prepares for successful lives.
    RIT weaves together minds and morals.
    RIT integrates skills and morality.
    RIT address the whole person.

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