Speaking of non-compelling content … there’s Foursquare.
I cautioned in part 1 that opinions would be direct and occasionally contrarian. I recognize that people use social media with many different goals in mind. And I know that some people like Foursquare.
I’m not one of them.
But what’s it to me if others want to waste their time? Well, you see, they’re also wasting my time by clogging my Twitter feed with their trivial Foursquare “check ins.”
Any socially redeeming value in Foursquare ‘mayors’?
Until the entire world population—or at least a critical mass—uses it, Foursquare is pretty useless (with one possible exception*).
Of course, the whole world will never be entirely on board (and at about 10 million current users, it’s a long way off). So we’re left with Foursquare updates that pretty much all read the same—something to the effect of:
“I’m at [place] w/ three others.”
There’s very little of substance in that statement. It doesn’t suggest to me it’s a place where I should go because it’s popular … or avoid because it’s too crowded. Rather, it tells me not very many people use Foursquare.
And that makes it fairly worthless.
Foursquare updates also tend toward the narcissistic side (like we should really care where someone is at every moment?).
“Check ins” to somewhere special—a conference or party, for instance—are one thing (some people might actually care—though even those might be better suited for Facebook). But “check ins” to places where you go all the time—like work? Spare us, please. It’s non-compelling content.
But being designated as “mayor” of one place or another?
*The one possible exception to all the inanity: I see potential value to businesses that can capitalize on geolocation technology by “pinging” users with deals when they’re “checked in” nearby. For example, if I’m “checked in” at Global Village, and Salsarita’s “pings” me with a deal for $1 off a burrito if I come in now, that has real value—to Salsarita’s and me.
Meantime, keep “checking in,” if you must. I’m sure you’ll eventually get bored with it, too.
Next time: Social media—all the rest