Previously, I began to share details of the recent redesign of News & Events Daily, the RIT News digital newsletter. Here’s more….
Plans for the redesign started about a year ago, and they began in earnest at the conclusion of the 2010–2011 academic year with a goal of unveiling a “new look” by fall quarter.
The original News & Events Daily design was simple and “clean”—both good qualities—and it was award-winning: N&E Daily earned a Public Relations Society of America PRism Award in 2010.
But at almost 3 years old, the newsletter needed freshening—in part through visual enhancements (such as a more prominent “Campus Spotlight” and the inclusion of more images, as detailed in part one).
Because RIT University Publications graphic designer Pete Bella had designed the University News website a year earlier, I requested him for the News & Events Daily redesign project—with an ultimate aim of creating an e-newsletter “in the same family” as the website (a natural, since N&E Daily stories feed both the University News and RIT websites every day).
Every facet—from nameplate to footer—of the then-current newsletter and the planned redesign was considered. Then, after Pete and I met a few times and I received a hard-copy prototype, I invited input from RIT News editorial assistant Marie Lang. We discussed details down to the ordering and titling of news sections and other aspects. Nearing the completion of her first year with us, Marie has a keen eye and good sense, and she has proven herself very capable—so I valued her input at this early stage.
One of Marie’s first suggestions: use red for the predicted high and blue for the forecast low temperature in the newly added weather forecast (I think she’s most proud of this nice touch!). At various stages, I also shared drafts with other managers, Bob Finnerty, Paul Stella and Kelly Downs, for their feedback.
Once the design was nearly finalized, the project moved from Pete to Web designer Mark Marcello—and Marie and I put the online interface through its paces in testing. Mark did a great job ensuring that it would be ready for launch on Sept. 6. My personal thanks to him, Pete and Marie for all of their assistance.
The final piece of the puzzle will be the addition of paid advertising (more next time).
Before I go, it was fun last time sharing old News & Events nameplates. Here are a few more (some courtesy of RIT Archivist Becky Simmons).
“You’ve come a long way, baby!”
These were previously shared in part two: