Today, if you type, “Rochester Institute of Technology” into Google News and press “search,” you will see almost 100 hits with headlines such as, “Study: Helmets reduce head injury risk on ski slopes.” That’s because Professor Jasper Healy gave the following comment to be included in an AP story:
“”Over the past five years, almost 40 percent of skiers and snowboarders who died in ski accidents wore helmets..I do wear a helmet…But if you hit a tree, don’t think a helmet will make the difference in being alive or being dead. It won’t.” (said Jasper Healy, professor emeritus at Rochester Institute of Technology…”)
University News Services is proud to see so many hits come from one of our own professors at RIT. The beauty of AP is in the great potential to reach vast audiences all over the country, from the San Francisco Chronicle to Aspen Daily News, CO, with “Rochester Institute of Technology” displayed for all to read and remember.
The problem of AP can be linked to the same “potential to reach vast audiences.” Professor Shealy was quoted, but in every paper from Oklahoma to New Jersey, his name was spelled Healy.
It’s a blessing and a bummer for Prof. Shealy. At least RIT was spelled correctly, right?
Oh, and wear a helmet when you ski.