Sometimes the best news about RIT isn’t directly about RIT.
Wow, hope I didn’t totally lose you there! What I’m trying to say is certain media placements reflect on the university particularly well when the topic is one of our students, alumni, or maybe even a business that got it’s start through technology developed on campus.
Take the example of Pictometry International Corp., a locally-based imaging science firm. The company’s aerial-mapping technology was created here at RIT, and of its nearly 100 employees worldwide, 26 of them are RIT alumni.
Recently, the company was featured in an article by The Associated Press. The story has received national exposure, appearing in newspapers like The Washington Post, Raleigh-Durham Herald-Sun, Fort Worth Star-Telegram, and the Fresno Bee. The most recent placement came yesterday in the Seattle Post-Intelligencer: http://seattlepi.nwsource.com/business/270158_aerial15.html
RIT is increasingly an incubator for the next generation of technology, resulting in new businesses that will drive our economy in the 21st century. That’s the type of story I’d share with the media any day!