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Beautiful Solutions: Brought to you by RIT

RIT is in the living rooms of 2.4 million households in Washington, D.C. It started last week with a 30-second commercial on ABC’s Good Morning America. With that, the university officially began a new national branding effort with a pilot campaign in the nation’s 8th largest TV market. The six-week D.C. campaign includes TV spots more »

Categories: Alumni, Branding, PR musings Comments Off

Under the Hood: I wrote a story!

Sometimes it’s good to step outside of your comfort zone. Even in high school, I preferred to be behind the scenes—literally. I joined the stage crew and left the acting and singing up to more talented students. In college I found the perfect profession and got to “live the dream” after I graduated and joined more »

Categories: Athenaeum, Inside N&E, PR musings, Under the Hood 2 Comments

A brief look inside the pages of Athenaeum: Oct. 13

As we steadily progress through the academic year, I find myself looking forward to our bi-weekly University News staff meetings filled with ample opportunities for our communication specialists to pitch stories from colleges they represent in order to earn a spot in Athenaeum. Since July, I’ve taken over coverage for the College of Liberal Arts—and more »

Categories: Alumni, Athenaeum, Research, Students Comments Off

Lesson learned in a Styrofoam cup

There I was in my first meeting with our new senior sustainability adviser to the president—with a Styrofoam cup filled with coffee. True story. I was using one of the least environmentally friendly materials in the world—not to mention creating more waste than I should have been—in front of someone who has championed sustainability her more »

Categories: Sustainability 3 Comments

Here we go again

The leaves are changing, mercury is dropping (oh wait, never mind, with back-to-back 80-degree days expected for the weekend) and days are getting shorter. That can only mean that the RIT hockey season is upon us. It seems like the seasons start earlier and earlier, with this one being no exception. Last weekend, RIT shut out more »

Categories: Sports Comments Off

A ‘new day’ (part 4): Your ad here!

Over the past few weeks, I’ve been sharing details about the recent redesign of News & Events Daily, our digital newsletter. Soon we’ll add the final piece to the puzzle: paid advertising. Why ads? We feel that advertising will be an effective way to allow clients to share specialized messages with our targeted audience of more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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