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A ‘new day’ (part 4): Your ad here!

Over the past few weeks, I’ve been sharing details about the recent redesign of News & Events Daily, our digital newsletter. Soon we’ll add the final piece to the puzzle: paid advertising. Why ads? We feel that advertising will be an effective way to allow clients to share specialized messages with our targeted audience of more »

Categories: Inside N&E, News & Events Daily, Social media Comments Off

A ‘new day’ (part 3): Re-doing the daily

Previously, I began to share details of the recent redesign of News & Events Daily, the RIT News digital newsletter. Here’s more…. Plans for the redesign started about a year ago, and they began in earnest at the conclusion of the 2010–2011 academic year with a goal of unveiling a “new look” by fall quarter. more »

Categories: Inside N&E, News & Events Daily, Social media 3 Comments

A ‘new day’ (part 2): A short history and behind the scenes

Last time, I shared highlights of the recent redesign of our e-newsletter, News & Events Daily. Today, a brief history of News & Events and N&E Daily and behind the scenes of the redesign. When News & Events Daily was launched, on Oct. 8, 2008, it was the digital “sister” newsletter to News & Events, more »

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A ‘new day’ for News & Events Daily (part 1)

It’s a new day—or perhaps I should say, it’s a new daily. On Tuesday, RIT News unveiled a “new look” for News & Events Daily, our nearly 3-year-old e-newsletter. Highlights include: Campus Spotlight — larger and more prominent, at the top, giving greater visibility to RIT News photographer Sue Weisler’s excellent photos Today’s weather — more »

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Puttin’ on the ‘parent cap’ for Move-in Day

There was general consensus among my coworkers about my overall condition as I returned to the office yesterday afternoon. “You look tired,” a few of them observed. Frankly, I was tired, and I wasn’t even trying to hide it. Yesterday marked my 12th Move-in Day as a member of the RIT community, but I experienced more »

Categories: Campus life, Students 3 Comments

Under the Hood: Welcome to the new guys

Welcome back! Things have been moving and shaking here at University News, and I have some staffing changes to announce: Former Golisano College of Computing and Information Sciences writer John Follaco left RIT in the spring to join The College at Brockport’s public relations team. His talent will be missed, and Brockport sure is lucky more »

Categories: Inside N&E, PR musings, Under the Hood Comments Off
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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