title graphic

An open letter to bloggers (and wroggers) everywhere

I’ve been following, with some amusement, the reaction to my recent Democrat and Chronicle essay, in which I introduced a term—wrogging—to describe high-quality writing on a blog—a word that, I predict, will be in the dictionary before the turn of the century. (Note to bloggers: j o k i n g.) Here’s a sampling: jane, more »

Categories: Blogging 6 Comments

What do we do?

If you’ve ever wondered what University News Services does, take a peek… Whenever news-worthy events happen at RIT, whether it was the announcement of our men’s hockey team moving to Division I or a nanotechnology grant, press releases are written by the University News staff. Once these releases are sent to media outlets, RIT is more »

Categories: PR musings 1 Comment

The importance of crisis communications: Duke case study

March Madness has a new meaning at Duke University. The heavily favored Blue Devils exited the NCAA Basketball tournament early with a loss to LSU. Duke fans were in mourning. But this pales in comparison to the turmoil the University finds itself in today with allegations that members of the lacrosse team sexually assaulted a more »

Categories: PR musings 3 Comments

The first rule of public relations

One afternoon last fall, I stood before my Public Relations Writing students a couple days after we had a guest speaker and I offered a confession that went something like this: “In case you were wondering, I inform our guest speakers beforehand of the broad topic, but I never tell them what to say. And, more »

Categories: PR tips 4 Comments

If it looks like a blog and smells like a blog…

As a young writer, we learn that it’s important to take pride in your craft. We’re taught to prepare perfect copies of work before presenting it in public. With these teachings, it’s hard not to become conceited when comparing your work to the work of ‘non-writers,’ but it’s time for writers everywhere to concede that more »

Categories: Blogging 3 Comments

Are we watching you?

I’m a regular reader of Al’s Morning Meeting on Poynter.org. I confess, I regularly skim the headlines to see if something pops out at me rather than read the entire thing. Something popped out this morning, though. (It’s the item at the end.) Is This What You Want Your College (Or Future Employer) to Know more »

Categories: Miscellaneous 3 Comments
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
  • Browse by Category

  • Browse Archive

  • Browse by Author

  • Full Archive

Entries RSS Comments RSS