title graphic

Finding our voice

Now that Mike is our manager of new media and officially championing blogging and podcasting at University News, I have someone to talk to about the blog and the visions I’ve had for it. Someone who has no choice but to listen to my ideas. Heh heh. One of the things that’s been on my more »

Categories: Miscellaneous 5 Comments

Talk to us, get a free lunch?

We’re dedicated to building readership of the Tiger Beat blog. So dedicated that we take our commentors out for lunch on campus. ;) In the spirit of bloggers being transparent about themselves, lets reveal what happens when someone takes the time to respond to our posts with thoughtful comments. Justin joined our blogging conversation a more »

Categories: Miscellaneous 1 Comment

The first rule of public relations, part 2

You now know the first rule of public relations. (For those needing a refresher, see The first rule of public relations.) But why does a professor need to know this? After all, don’t those of us working in media relations (public information officers, or PIOs, as we’re also commonly known) write the news releases and more »

Categories: PR tips 1 Comment

An open letter to bloggers (and wroggers) everywhere

I’ve been following, with some amusement, the reaction to my recent Democrat and Chronicle essay, in which I introduced a term—wrogging—to describe high-quality writing on a blog—a word that, I predict, will be in the dictionary before the turn of the century. (Note to bloggers: j o k i n g.) Here’s a sampling: jane, more »

Categories: Blogging 6 Comments

What do we do?

If you’ve ever wondered what University News Services does, take a peek… Whenever news-worthy events happen at RIT, whether it was the announcement of our men’s hockey team moving to Division I or a nanotechnology grant, press releases are written by the University News staff. Once these releases are sent to media outlets, RIT is more »

Categories: PR musings 1 Comment

The importance of crisis communications: Duke case study

March Madness has a new meaning at Duke University. The heavily favored Blue Devils exited the NCAA Basketball tournament early with a loss to LSU. Duke fans were in mourning. But this pales in comparison to the turmoil the University finds itself in today with allegations that members of the lacrosse team sexually assaulted a more »

Categories: PR musings 3 Comments
  • About Us

    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
  • Browse by Category

  • Browse Archive

  • Browse by Author

  • Full Archive

Entries RSS Comments RSS