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Marketing Minor

Peter Rosenthal, Minor Adviser
(585) 475-7063, prosenthal@saunders.rit.edu

Marketing, sales, and customer-oriented aspects of the marketing minor broaden students' learning experiences and professional opportunities by creating a secondary focus in marketing.

Course
Required Course
MKTG-230 Principles of Marketing
Electives
Choose four of the following:
   MKTG-310    Marketing Metrics And Research
   MKTG-320    Internet Marketing
   MKTG-350    Consumer Behavior
   MKTG-360    Professional Selling
   MKTG-370    Advertising and Promotion Management  
   MKTG-410    Search Engine Marketing and Analytics
   MKTG-430    Social Media Marketing
   MKTG-489    Seminar In Marketing
   MKTG-550    Marketing Strategy
   INTB-320    Global Marketing



Effective fall 2013, RIT converted its academic calendar from quarters to semesters.
View this minor's information from the retired quarter calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
 

Legacy Quarter Text: 

Marketing, sales, and customer-oriented aspects of the marketing minor will broaden the student’s learning experiences and professional opportunities by creating a second focus in marketing.

Required Course:
0105-363 Principles of Marketing

Electives—Choose four of the following:
0105-440 Internet Marketing
0105-505 Buyer Behavior
0105-550 Marketing Management
0105-551 Marketing Metrics and Research
0105-559 Professional Selling
0105-560 Advertising and Promotion Management
0113-450 Marketing in the Global Environment