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New Media Marketing BS

Jenna Lenhardt, Assistant Director of Student Services and Outreach
(585) 475-6916, jlenhardt@saunders.rit.edu

Victor Perotti, Department Chair

Program overview

The new media marketing major is an interdisciplinary major with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The major provides an overall assessment of the current and future state of the graphic communication industry and is designed to meet industry's need for broadly educated marketing, new media, and management professionals.

Curriculum

New media marketing, BS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MGMT-101 Business 1: Ideas and Business Planning 3
MGIS-101 Computer-based Analysis 1
ECON-101 LAS Perspective 3: Principles of Microeconomics 3
ACCT-210 Management Accounting 3
STAT-145, 146 LAS Perspective 7A, 7B: Introduction to Statistics I, II 7
MGIS-102 Business 2: Technology-enabled Launch 3
  First Year Writing Seminar 3
ECON-201 Principles of Macroeconomics 3
ACCT-110 Financial Accounting 3
MGIS-130 Information Systems and Technology 3
ACSC-010 Year One: College Experience 0
  Wellness Education* 0
Second Year
MGMT-035 Careers in Business 0
COMM-253 Communication 3
MKTG-230 Principles of Marketing 3
FINC-220 Financial Management 3
  LAS Perspective 2, 4 6
  LAS Immersion 1 3
MGMT-215 Organizational Behavior 3
  New Media Marketing Elective 3
INTB-225 Global Business Environment 3
MATH-161 Applied Calculus 4
Third Year
MGMT-340 LAS Perspective 1: Business Ethics and Corporate Social Responsibility 3
MKTG-320 Internet Marketing (WI) 3
  Free Electives 6
  LAS Immersion 2, 3 6
  LAS Perspective 5, 6 6
DECS-310 Operations Management 3
MKTG-365 Marketing Analytics 3
  Cooperative Education Co-op
Fourth Year
  New Media Marketing Elective 3
MKTG-410 Search Engine Marketing and Analytics 3
  Free Electives 6
  LAS Electives 12
MGMT-560 Strategy and Innovation 3
MKTG-430 Social Media Marketing 3
Total Semester Credit Hours 123

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two Wellness courses.




Effective fall 2013, RIT converted its academic calendar from quarters to semesters.
View this program's information from the retired quarter calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
 

Program overview

The new media marketing program is an interdisciplinary major with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The program provides an overall assessment of the current and future state of the graphic communication industry and was designed to meet the industry's need for broadly educated marketing, new media, and management professionals.

Curriculum

New media marketing, BS degree, typical course sequence (quarters)

Course Qtr. Cr. Hrs.
First Year
1720-051, 052 Discovery/Pathways 2
0102-260 Business 1: Ideas and Creativity 4
0102-265 Business 2: Business Plan Development 2
0112-270 Business Software Applications 2
0112-285 Business 3: Commercialization 2
0511-211 Principles of Microeconomics 4
0511-402 Principles of Macroeconomics 4
0535-352 Professional Communication for Business 4
1016-226 Calculus for Management Science 4
1016-319, 320 Data Analysis I, II 10
  New Media Elective 4
  Liberal Arts* 8
  Wellness Education† 0
Second Year
0101-301, 302 Financial and Management Accounting 8
0102-305 Careers in Business 1
0113-310 Global Business: An Introduction 4
0104-350 Corporate Finance 4
0105-363 Principles of Marketing 4
  New Media Electives 8
  Liberal Arts* 16
  Laboratory Sciences 8
Third Year
0102-320 Organizational Behavior 4
0102-438 Business Ethics 4
0105-440 Internet Marketing 4
0105-442 Search Engine Marketing and Analytics 4
  Advertising and Promotion Management  
  Liberal Arts* 12
  General Education 4
  Cooperative Education‡ Co-op
Fourth Year
0102-507 Business, Government, and Society 4
0102-551 Strategy 4
0105-520 Advanced Internet Marketing 4
0106-401 Operations and Supply Chain Management 4
0102-530 Managing Innovation and Technology 4
  Free Electives 12
  General Education 12
Total Quarter Credit Hours 183

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Two quarters of cooperative education are required and must be completed within the third and fourth years.