Mark Palmer
Adjunct
Department of MIS, Marketing, and Analytics
Saunders College of Business
Mark Palmer
Adjunct
Department of MIS, Marketing, and Analytics
Saunders College of Business
Currently Teaching
BANA-255
Data Literacy, Analytics, and Decision Making
3 Credits
This course serves as an introduction to the uses (and potential misuses) of data in a wide variety of social settings, including the exploration of contemporary techniques to analyze such data. Data acquisition, cleansing, management, analysis, and visualization will be addressed through hands-on projects. Project work will include contemporary social problems addressed using a dynamic set of resources and technologies. An emphasis will be placed on how insights gleaned from data analysis can be used to guide individual and group decision-making scenarios.
MGIS-725
Data Management and Analytics
3 Credits
This course discusses issues associated with data capture, organization, storage, extraction, and modeling for planned and ad hoc reporting. Enables student to model data by developing conceptual and semantic data models. Techniques taught for managing the design and development of large database systems including logical data models, concurrent processing, data distributions, database administration, data warehousing, data cleansing, and data mining.