The Department of Graphic Media Science and Technology (formerly known as the School of Media Sciences or "SMS") strives to be on the leading edge of graphic communications and gives students the opportunity to address real-world problems within the industry. Students graduate with unsurpassed skills in all areas that encompass graphic communications, from design production to digital content management to typography. Students will learn how to design, distribute, and manage content to reach audiences on various platforms. Our diverse curriculums might see students design customized marketing communications to increase advertising revenues, create new ink formulas for eye-popping retail displays, or implement social media plans for businesses. It’s all done in an ambitious environment, too. Our extensive facilities — outfitted with first-rate equipment and technology — place students in an ideal setting to develop the pioneering solutions RIT is known for.
The RIT chapter of Gamma Epsilon Tau, a national honors fraternity for the graphic arts, was chartered in 1955 and holds a rich history
The department was established at RIT in 1937 as the Department of Publishing and Printing
Bruce James ’64 was selected by President George W. Bush as the 24th Public Printer of the United States, a position once held by Ben Franklin
Achieving accurate and precise color reproduction for traditional offset and modern digital print production is in the standards. In Printing-Process Control and Standardization, Robert Chung offers strategies to improve print quality, consistency, and cost savings in the print and communication industries.
Barbara Birkett and Gregory D’Amico were appointed to two of the Department of Graphic Media Science and Technology’s prestigious endowed professorships this fall. Birkett assumes the role of the Paul and Louise Miller Endowed Professorship. D’Amico will serve as the Gravure Endowed Professor.
With the School of Media Science’s recent move to the College of Engineering Technology (CET), the faculty is beginning to incorporate more science into their classes. Robert Eller, the Gravure Research Professor, is among the faculty members leading the charge in this area. One example is the introduction of Fluid Dynamics in the inkjet printing lab of his Digital Print Processes course.
At the core of the interdisciplinary media arts and technology BS program is a balance of the creative, business, and technical aspects of graphic communication. The course of study allows you to explore educational areas within and outside the program — including ample chances to connect with industry — to provide a thorough experience that prepares you for a world of possibilities.
Today’s graphic communication professionals serve the robust marketing communications, publishing and packaging graphics industries by creating and producing integrated media across a range of platforms.
The STEM-based Master of Science degree in Print Media offered by the Department of Graphic Media Science and Technology offers students seeking an advanced degree the opportunity to join a community of learners and researchers in a dynamic field with robust career opportunities. This thesis-based program involves three semesters of coursework, followed by thesis work where students work together with research professors in world-class facilities. Recent thesis topics have included technology adoption, quality control, instrument and metric analysis, management topics, and process capabilities in areas such as digital printing, textile printing, color measurement, packaging and publishing as well as gravure, flexographic and lithographic printing technologies. Resulting thesis work is published and often presented at academic conferences.
Students successfully completing the MS in Print Media find themselves well prepared for study at the doctoral level as well as positioned to work at management-level positions in industry.
The media arts and technology minor provides students with a five-course sampling of the media arts and technology major. After completing the required course, students may customize their selection of elective courses from diverse offerings related to media production, media architecture, media strategy, and media management.