Bruce Myers Headshot

Bruce Myers

Department Chair

Department of Graphic Media Science and Technology
College of Engineering Technology

585-475-5224
Office Location

Bruce Myers

Department Chair

Department of Graphic Media Science and Technology
College of Engineering Technology

Bio

Dr. Bruce Leigh Myers is an Associate Professor and the Administrative Chair of the School of Media Sciences at Rochester Institute of Technology. His research agenda includes user adoption and the evaluation of metrics utilized in the graphic communication industry. He serves as the Vice President-Education on the board of directors of The Technical Association of the Graphic Arts (TAGA), is an IDEAlliance certified G7 expert, and consults worldwide on the topics of color measurement, process control, and brand color control initiatives.

Select Scholarship

Published Conference Proceedings
Myers, Bruce Leigh. "An Evaluation of the Effect of Instrument Geometry on Color Management for Printed Textiles." Proceedings of the Technical Association of the Graphic Arts, March 19 - 22, 2017 Houston, TX. Ed. John Seymour. Warrendale, PA: Printing Industries of America, Print.
Myers, Bruce Leigh and Shu Chang. "Metrology for 3D Printing: Assessing Methods for the Evaluation of 3D Printing Products." Proceedings of the Technical Association of the Graphic Arts (TAGA). Ed. PIA - Printing Industries of America. Warrendale, PA: PIA - Printing Industries of America, 2016. Print.
Ph.D., Bruce Leigh Myers, and Rachel Silvestrini. "An Analysis of M0 and M1 Measurement Conditions." Proceedings of the Technical Association of the Graphic Arts. Ed. Mark Bohan and John Seymour. Warrendale, PA: Printing Industries of America, 2016. Print.
Journal Paper
Myers, Bruce Leigh. "COLORIMETRIC VARIABLES UTILIZED BY U.S. INK COMPANIES." International Circular of Graphic Education and Research 9. (2017): 27-36. Print.
Myers, Bruce Leigh. "The Usage of Virtual Technologies for Contract Proofs in Commercial Printing Organizations." Visual Communications Journal 50. Spring (2014): 7-12. Print.
Myers, Bruce Leigh. "Adoption of Technologies for Contract Color Proofing in Commercial Printers." Visual Communications Journal 49. Fall (2013): 3-7. Print.

Currently Teaching

PPRT-699
0 Credits
The co-op will provide students with the opportunity to work in the graphic communication field. Co-ops are typically paid work experiences and can be either part-time (10-15 hrs/wk) or full-time (min 35 hrs/wk). All co-ops must fall within an RIT term (fall, spring, summer). Department permission required.
PPRT-790
6 Credits
To conduct research on a topic relevant to the graphic arts industry. Topic must be approved by a committee comprising graduate faculty and an advisor.
PPRT-780
3 Credits
This course will guide and monitor the progress of graduate students in the development of their written thesis proposal as defined in the SMS Thesis Manual. Students will review their work regularly throughout the semester, with the Graduate Director, SMS faculty, and their thesis committee. Students will be guided in the refinement of their thesis topic and structuring their methodology. Students will determine their thesis committee and create their thesis timeline, outline, and proposal culminating in a formal thesis proposal defense.
PPRT-602
3 Credits
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems.
PPRT-892
0 Credits
This course allows the student to continue thesis research on a topic relevant to the graphic arts industry. Topic must be approved by a committee compromising graduate faculty and an adviser.
PPRT-887
0 Credits
The co-op will provide students with the opportunity to work in the graphic communication field. Co-ops are typically paid work experiences and can be either part-time (10-15 hrs/wk) or full-time (min 35 hrs/wk). Department permission required.
MAAT-544
3 Credits
This course addresses the science and technology of color management systems in achieving quality color reproduction across multiple capture and display devices, such as digital cameras, scanners, monitor displays and printed output. Students will study the role of color measurement for device calibration, device characterization, and building an ICC-based color management system. Students will perform color image rendering from digital capture to print, investigate digital proofing, as well as soft and remote proofing technologies, and evaluate color management system performance. Process control tools and analysis of control targets will be covered.
PPRT-799
1 - 6 Credits
The student will work with a faculty adviser to create a series of readings, writings, or original research that addresses a key concern in the field of graphic communications.**NOTE: Student must have a minimum 3.0 GPA **
MAAT-498
1 - 3 Credits
The Media Arts & Technology Internship provides students an opportunity to enhance their academic study through professional experience. Students must obtain permission of instructor and complete the Internship Permission to enroll. No more than six (6) credits of internship can be applied toward the degree.
MAAT-499
0 Credits
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment.
MAAT-399
0 Credits
The Media Arts and Technology Part-time Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. This course is for approved co-op work that is part-time (less than 20 hours per week) only. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment.
MAAT-599
1 - 6 Credits
The Independent Study in media arts and technology provides students with the means for obtaining academic credit for work and/or research on topics related to the media arts and technology curriculum but not covered in the desired breadth or depth. The student works with an instructor to establish the objectives, content, and evaluation protocol for the study.
PPRT-600
0 Credits
This course provides students that are new to the PPRT program an opportunity to develop an understanding of the school’s research activities. The students will become more knowledgeable about the Print Media program, career options, and exit strategies including thesis, capstone and culminating experience. Relevant topics including finding an advisor, required documentation, and policies regarding program completion and Co-op, as well as school policies and procedures relating to the successful completion of the PPRT program.

In the News

  • September 2, 2020

    portraits of Gregory D’Amico and Barbara Birkett.

    Two faculty members named to endowed professorships

    Barbara Birkett and Gregory D’Amico were appointed to two of the Department of Graphic Media Science and Technology’s prestigious endowed professorships this fall. Birkett assumes the role of the Paul and Louise Miller Endowed Professorship. D’Amico will serve as the Gravure Endowed Professor.

  • May 21, 2020

    group looking at a glossy printout.

    Podcast: The Evolution of Printing  

    Intersections: The RIT Podcast, Ep. 37: Printing, a storied industry, continues to see an evolution. RIT alumnus Henry Freedman and Professors Robert Eller and Bruce Myers discuss the strength of the industry, the rise of inkjet printing and the role RIT plays in developing professionals who can take the printing industry to the next level.

Featured Work