Faculty Fellow in Business

With over 15 years of professional business experience, including owning and operating his own business, Dr. Vollmer brings a blend of pragmatic experience and social science research to Saunders College of Business. After years of customer-facing business development roles, Dr. Vollmer became fascinated with better understanding the consumer experience and unveiling consumers’ motivations for making purchasing decisions. 

Dr. Vollmer has been devoted to better understanding consumer experiences and the influence technology has on those experiences. His research has included consumer’s technology acceptance of Artificial Intelligence, journalistic coverage and public perceptions of emerging technologies, dissemination of disinformation across social media, digital media’s influence on people’s feelings of loneliness, and digitally mediated communication of sexual consent among college students.  

In the classroom, Dr. Vollmer remains focused on helping students discover how emerging technologies can be used as a competitive advantage for aspiring marketing professionals, and how technology will continue to change the marketing and business landscape throughout their careers. After providing historical context to explain the development of the current business environment, he encourages students to imagine what is possible for the future by exercising their critical thinking skills and encouraging students to remain solutions-focused in their work. 

Dr. Vollmer is also an alumnus of RIT (M.S. Media Arts and Technology, 2018) thrilled to be “back home” on the RIT campus. If you can’t find him in his office, you might catch him grabbing a coffee at Java’s before running off to a guest lecture, documentary screening, or other amazing events on campus.

Key areas of expertise:
no-textbook teaching; multimedia course resources; open educational resource (OER) integration; AI integration and instructional support; critical thinking pedagogy; curriculum evolution; faculty-led research labs; interactive classroom technologies; student-centered instruction; transformative assignment design; online and prerecorded lectures; flipped classroom.

Contact Matthew Vollmer to discuss your teaching.