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Patricia
Sorce
Chair, School of Print Media Fields of Expertise: Business > Marketing |
| Dept/Division: | College of Imaging Arts and Sciences |
| E-Mail: | psorce@mail.rit.edu |
| News Contact: | Kevin Fuller, kmfuns@rit.edu, 585-475-6241 |
| Website: | http://www.rit.edu/~pxsbbu/ |
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Many of her scholarly publications build on a theme of understanding how people think and focus on human behavior. She has published in marketing, management and psychology journals, spanning a wide range of topics including basic research in psychology (retrieval processes in long term memory), marketing segmentation analysis (lifestyles of older consumers), applied research in the business of health care and pedagogy (a problem-based learning approach to business software skills). Sorce is chair of RIT's School of Print Media. Prior to her appointment in 2004, she served as an associate professor of marketing in RIT's College of Business. She is also the co-director of the Printing Industry Center at RIT, funded by the Alfred P. Sloan Foundation. The center is a joint program between the School of Printing and College of Business, emphasizing Sloan's long-standing tradition of applying a broad multidisciplinary approach to industry investigations and findings. Sorce holds a Ph.D. in cognitive and experimental psychology from the University of Massachusetts. She is an applied psychologist with expertise in quantitative analysis. |
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