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Professor of Psychology
Fields of Expertise:
Social Sciences > Psychology
|Dept/Division:||Department of Psychology, College of Liberal Arts|
|News Contact:||Vienna Carvalho, firstname.lastname@example.org, 585-475-4952|
DiFonzo has published numerous books, articles and technical reports pertaining to the topic of rumor. His textbook, Rumor Psychology, won the 2006 ForeWord Book of the Year Award in the psychology category and his mass market book, The Watercooler Effect, was published by Penguin Press in 2008.
DiFonzo is currently conducting a National Science Foundation project to investigate how rumors propagate through social networks over time. He has also received funding from the Institute for Public Relations to study corporate rumors, their effects, and how top corporate public relations officers handle them.