Neil Hair has a tagline on his blog site—The Musings of a Professor of Marketing. His interactive website allows students to access his teaching philosophy, classroom syllabi, self-help tips and streaming lectures. There’s also a home page filled with commentaries on website personal branding, social-media training, opportunities for students to build businesses in Second Life—even personal comments on how Twitter outages can affect businesses.
Hair’s blog has reached mainstream popularity and recognition—cited in an article published on July 26 as one of the Top 100 Graduate Blogs by University Personnel by the editorial team of Master-Degree-Online.com.
“It’s wonderful to be recognized for the success of my strategy and the content of my blog,” says the marketing professor in the E. Philip Saunders College of Business at Rochester Institute of Technology.
“Social media is increasingly vital in maintaining and developing professional networks,” says Hair about his blog, which received kudos in the leadership and management category.
“In academia, my ability to stay connected, current, conduct relevant and rigorous research, are all facilitated by channels such as Twitter, Facebook, and my main channel for engaging my networks and disseminating knowledge are through my blog posts and Twitter updates.
“My colleagues often ask me how I find the time to devote to these enterprises; my response is that I can’t afford the time not to.”