Freescale Rochester Technology Symposium Features Newest Microprocessors for Multimedia

Registration opens Sept. 8 for annual event that showcases multi-core embedded systems




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Ken Obuszewski

Advanced microprocessors and embedded systems being developed for products as varied as e-readers, automobiles and electrical smart grids will be featured at the 2011 Freescale Semiconductor Rochester Technology Symposium. The annual event will take place Nov. 3 at Rochester Institute of Technology’s Center for Integrated Manufacturing Studies in Louise M. Slaughter Hall.

Participants can register online starting Sept. 8 at www.freescale.com/FRTS.

“Freescale prides itself in helping secure the evolution of future engineers of tomorrow by collaborating with exceptional schools like RIT in their efforts to afford students quality education,” says Andy Mastronardi, Freescale’s director of university programs. “Initiatives like the installation of the Freescale Embedded Systems Laboratory in the computer engineering department and the Freescale Rochester Technology Symposium are just two examples of how Freescale helps prepare students to go into industry successfully.”

Opening the symposium at 8:45 a.m. will be Ken Obuszewski, director of multimedia marketing for Freescale. He will give the keynote address about high-tech microcontroller devices and embedded systems, including the i.MX system for multimedia applications and its extensive applications.

Obuszewski has led the i.MX marketing efforts for the past three years. He is a 20-year semiconductor industry veteran who has held multiple leadership roles in operations and marketing at both Motorola and Freescale, and he brings varied international experience in both the consumer and automotive markets. He holds a bachelor’s degree in microelectronic engineering from RIT.

The annual symposium, part of the company’s Designing with Freescale professional training programs, is open to design engineers, engineering professors and students, third-party tools partners and executive managers. It is a one-day, multi-track seminar on Freescale technologies and system designs. Participants attend laboratory demonstrations and presentations highlighting development tools, reference designs, customer products, student applications and projects. A product trade show takes place throughout the day.

Featured technologies at the 2011 symposium will include: Kinetis, Freescale’s next generation ARM Cortex M4 core-based microcontrollers with advanced analog capability, QorIQ - 64 bit embedded multi-core processors, the redesigned CodeWarrior integrated development environment, and a variety of sensor and accelerometer technologies.

“RIT is honored to host the annual Freescale Rochester Technology Symposium,” said Ken Hsu, professor of computer engineering and director of the Freescale Embedded Systems Lab at RIT. “We are very grateful that Freescale generously donates the funds and equipment in support of this modern lab for our education programs and research initiatives.”

This is the sixth year of the symposium. More than 250 participants from businesses and universities in the Northeast are expected to attend. Students from RIT’s computer engineering program will have some of their research projects on display, including the E-Health Intelligence System, the 2011 winner of the Freescale Technology Forum “Make It Challenge” competition in June.

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Ken Obuszewski