It’s a sign of the ‘Times’—learn about the art of typography
RIT Type Week features lectures and workshops
Feb. 13, 2012
by Marcia Morphy
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Typography is a craft that has been practiced since Gutenberg’s invention of movable type. Simply put, typography is the art of print, and in our daily lives we are constantly surrounded by it—from greeting cards and books to posters and newspapers.
RIT Type Week offers three sessions on the art of typography and how it subtly combines communicative and artistic elements to create a print both pleasing and easy to read. The lectures and workshops will be held through Feb. 17 and are sponsored by RIT’s Cary Graphic Arts Collection, School of Design and the Cary Professorship from the School of Print Media.
RIT alumnus Steve Matteson, creative type director for Monotype Imaging, will lead the first two discussions on Wednesday: “The Brand Inside: Case Studies from the Technology Sector” at 4 p.m. in James E. Booth Hall’s Webb Auditorium, and “Discovering the Goudy Legacy: Two Former Bookkeepers Impacted American Typography and Graphic Design for All Time” at 6:30 p.m. at the Cary Graphic Arts Collection located in The Wallace Center, second floor.
And everyone is welcome to stop for a ride on the “Typographic Carousel” 11–2 p.m. Friday in the RIT Student Innovation Center. Participants are invited to experience some pre-digital typographic processes and techniques—experimenting with letterpress, calligraphy and transfer lettering, as well as testing their knowledge of typefaces, type terminology and perfecting letter spacing. For more information, call 585-475-2408.