Design is driving China’s economic growth, according to Lorraine Justice, dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology.
“China has embraced design in every facet of its business culture,” Justice says. “And this is supported and encouraged by the government.”
Justice, who spent seven years in China as dean of the School of Design at Hong Kong Polytechnic University, will discuss design in China. Her lecture, China’s Design Revolution, is 4:45 to 6 p.m. April 19 in Chester F. Carlson Center for Imaging Sciences Auditorium. The lecture is part of the Vignelli Center for Design Studies’ Design Conversations. The event is free and open to the public.
Justice’s talk will include a brief history of design and innovation in China along with current designs and global brands. China is undergoing many changes and one of them is creativity, according to Justice. Design and creativity are the new hope for China’s economy, and young generations have embraced the call to create new brands.