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The University Magazine

New journalism degree has multimedia focus

RIT is expanding its offerings in new media technology and multimedia development by creating a new bachelor's of science degree in journalism.

The program offers a combination of coursework in reporting, writing and editing along with graphic and digital design, audio and video editing and writing for the Web, while also giving students access to cooperative-education opportunities across a wide variety of media, Internet and public relations firms and organizations.

"This program prepares students for the 21st century multimedia craft of reporting and delivering news across media platforms," says Keith Jenkins, associate professor, Department of Communication, and one of the developers of the degree.

The degree capitalizes on the explosion of new media and multimedia publications and Web sites, which are transforming the media business.

"While traditional journalism - writing for print magazines and newspapers - may be receding, the field itself is booming with employment for writers and editors expected to grow 9 to 17 percent through 2014, according to the U.S. Department of Labor," notes Bruce Austin, chair of the Department of Communication in the College of Liberal Arts.

The degree program, which is being offered in cooperation with RIT's College of Imaging Arts and Sciences, has been approved by the state of New York, and is admitting students and recruiting additional faculty.

Will Dube

For more information about the program or to apply, visit