In the media arts and technology major students learn how to produce, distribute, and manage content to reach audiences of all sizes through web, print, and mobile platforms. The major provides a balance of the creative, business, and technical aspects of graphic communication through immersive study focused on design, imaging, business, and the applied sciences (computer science, color science, information science, and engineering). Elective courses allow students to customize their course of study as they develop specializations around areas of cross-media publishing, next-generation packaging, advertising and promotion, media management, business strategy, sustainability, digital materials, print and new media production, and the development of innovation applications across media.
The flexible elective structure makes the 4+1 MBA option attractive to many students and enables them to earn a BS in the media arts and technology and an MBA in five years through coordination with RIT's Saunders College of Business.
All students are required to complete two cooperative education experiences. Co-op provides an opportunity for students to earn a salary while gaining valuable industry experience as they prepare for their career. Our graduates enjoy challenging careers with media producers, publishers, advertising agencies, news organizations, packaging companies, communication departments, website developers, and more. Our alumni are employed at companies ranging from Apple, AlphaGraphics, and Conde Nast to Coca-Cola, Time Inc., and Tiffany and Co.
Media arts and technology, BS degree, typical course sequence
|Course||Sem. Cr. Hrs.|
|MAAT-101||Cross Media Foundations||3|
|LAS Perspective 1||3|
|MAAT-271||Webpage Production I||3|
|MAAT-272||Webpage Production II||3|
|MAAT-106||Typography and Page Design||3|
|ENGL-150||First Year Writing Seminar||3|
|MATH-101||LAS Perspective 7A: College Algebra||3|
|ACSC-010||Year One: College Experience||0|
|MAAT-302||Professional and Technical Writing (WI)||3|
|LAS Perspective 2, 3, 4||10|
|STAT-145||LAS Perspective 7B: Introduction to Statistics I||3|
|STAT-146||Introduction to Statistics II||3|
|MAAT-010||Cooperative Education Orientation||0|
|MAAT-306||Information Architecture for Publishing||3|
|MAAT-307||Media Business Management||3|
|LAS Perspective 5, 6**||6|
|LAS Immersion 1, 2||6|
|LAS Immersion 3||3|
|Total Semester Credit Hours||121|
Please see General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information.
‡ The minimum requirement for cooperative education includes a total of 20 weeks and can be broken down by the following options: two summer terms, or one academic semester and one summer term.
§ Program/Professional electives require adviser approval.
** Students will satisfy this requirement by taking either a 3 or 4 credit lab science course. If a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement. Please see an adviser for a complete list of eligible courses.
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
The Media Arts & Technology major is a solutions-focused program where students learn how to produce, distribute and manage content to reach various audiences of all sizes through Web, print, and mobile platforms.
The Media Arts & Technology core provides a balance of the creative, business and technical aspects of graphic communications through immersive study focused on design, imaging, business, and applied sciences of computer science, color science, information science, and engineering. Elective courses allow students to truly customize their degree as they explore coursework related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more.
This unique program positions Media Arts & Technology graduates to work with diverse teams to manage projects, production, and business decisions related to graphic communications. Our job placement rate is among the highest at RIT and our graduates find challenging positions with media producers, publishers, advertising agencies, news organizations, packaging companies, communication departments, website developers, marketing companies, and more. You can find our alumni in leadership positions across dozens of industries.
Media arts and technology, BS degree, typical course sequence (quarters)
|Course||Qtr. Cr. Hrs.|
|2083-201||New Media Perspectives||3|
|2083-206||Imaging for New Media||4|
|2083-217||Typography and Page Design||4|
|1016-225||Algebra for Management Science||4|
|1720-050, 052||First-Year Enrichment||2|
|2082-303||Professional and Technical Writing‡||4|
|2083-346||Print Production Workflow||4|
|1016-319, 320||Data Analysis I, II||10|
|4002-406||Rapid Online Presence||4|
|Cooperative Education Orientation||0|
|2082-337||Digital Asset Management||3|
|2083-328||Information Architecture for Publishing Systems||4|
|2083-416||Media Business Basics||4|
|2083-542||New Media Team Project||4|
|Total Quarter Credit Hours||182|
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
‡ Students must take the Writing Competency Test if they earn less than a grade of “B” in this class.
§ School of Print Media students are required to complete two approved laboratory science courses. The following courses meet this requirement: Biology (1004-211 and 1004-231; 1004-212 and 1004-232); Chemistry (1011-201 and 1011-205; 1011-202 and 1011-207; 1011-271 and 1011-205; 1011-273 and 1011-277; 1011-215 and 1011-205; 1011-216 and 1101-206); Physics (1017-211; 1017-212; 1017-202; 1017-311; 1017-312); Medical Science (1026-222); Astronomy (1017-230 and 1017-231; 1017-235 and 1017-236); Imaging Science (1051-215; 1051-217); Environmental Science (1006-202; 1006-203); or Environmental Geology (0630-370 and 0630-372). Students are responsible for checking course prerequisites.