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Media Arts and Technology BS

Michael Riordan, Program Chair
(585) 475-4753, michael.riordan@rit.edu

Program overview

The media arts and technology major is a solutions-focused program where students learn how to produce, distribute, and manage content to reach audiences of all sizes through Web, print, and mobile platforms.

This major's core provides a balance of the creative, business, and technical aspects of graphic communication through immersive study focused on design, imaging, business, and the applied sciences (computer science, color science, information science, and engineering).

Elective courses allow students to customize their course of study as they develop specializations around areas of cross-media publishing, next-generation packaging, advertising and promotion, media management, business strategy, sustainability, digital materials, print and new media production, and the development of innovation applications across media.

The flexible elective structure makes the 4+1 option attractive to many students and enables them to earn this degree and an MBA in five years through coordination with RIT's Saunders College of Business.

All students in this major are required to complete two full-time cooperative education experiences. This provides an opportunity for students to earn a salary while gaining valuable industry experience as they prepare for their career ahead. Our graduates enjoy challenging careers with media producers, publishers, advertising agencies, news organizations, packaging companies, communication departments, website developers, and more. You'll find our alum at companies ranging from Apple to AlphaGraphics, Conde Nast to Coca-Cola, and Time Inc. to Tiffany. The possibilities are limitless.

Curriculum

Media arts and technology, BS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MAAT-101 Cross Media Foundations 3
  LAS Perspective 1, 2 6
  LAS Electives  6
MAAT-271 Webpage Production I 3
MAAT-272 Webpage Production II 3
MAAT-106 Typography and Page Design 3
  First Year Writing Seminar 3
MATH-101 LAS Perspective 7A: College Algebra 3
ACSC-010 Year One: College Experience 0
  Wellness Education* 0
Second Year
MAAT-206 Print Production Workflow 3
MAAT-107 Imaging 3
MAAT-301

Database Publishing

3
MAAT-302

Professional and Technical Writing

3
  LAS Perspective 3, 4 6
STAT-145 LAS Perspective 7B: Introduction to Statistics I 3
STAT-146 LAS Elective 3: Introduction to Statistics II 4
  Free Electives 6
MAAT-010 Cooperative Education Orientation 0
  Cooperative Education‡ Co-op
Third Year
     
MAAT-306 Information Architecture for Publishing 3
MAAT-307 Finance and Accounting for Media Managers 3
  LAS Perspective 4, 3, 5**, 6

12

  LAS Immersion 1, 2 6
  Program/Professional Electives 6
Fourth Year
MAAT-401 Team Project 3
  LAS Immersion 3 3
  LAS Electives  9
  Program/Professional Electives§ 6
  Free Electives  9
Total Semester Credit Hours 121

Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.

(WI) Refers to a writing intensive course within the major.

* Please see Wellness Education Requirement for more information.

‡ The minimum requirement for cooperative education includes a total of 20 weeks and can be broken down by the following options: (a) two summer terms, (b) one academic semester and one summer term, or (c) one academic semester and one intersession.

§ Program/Professional electives require adviser approval.

** Students will satisfy this requirement by taking either a 3 or 4 ch lab science course. It a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement.




Effective fall 2013, RIT converted its academic calendar from quarters to semesters.
View this program's information from the retired quarter calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
 

Program overview

The Media Arts & Technology major is a solutions-focused program where students learn how to produce, distribute and manage content to reach various audiences of all sizes through Web, print, and mobile platforms.

The Media Arts & Technology core provides a balance of the creative, business and technical aspects of graphic communications through immersive study focused on design, imaging, business, and applied sciences of computer science, color science, information science, and engineering. Elective courses allow students to truly customize their degree as they explore coursework related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more.

This unique program positions Media Arts & Technology graduates to work with diverse teams to manage projects, production, and business decisions related to graphic communications. Our job placement rate is among the highest at RIT and our graduates find challenging positions with media producers, publishers, advertising agencies, news organizations, packaging companies, communication departments, website developers, marketing companies, and more. You can find our alumni in leadership positions across dozens of industries. 

Curriculum

Media arts and technology, BS degree, typical course sequence (quarters)

Course Qtr. Cr. Hrs.
First Year
2083-201 New Media Perspectives 3
2083-206 Imaging for New Media 4
2083-216 Digital Foundations 4
2083-217 Typography and Page Design 4
  Liberal Arts* 16
1016-225 Algebra for Management Science 4
  Laboratory Science§ 4
  General Education 4
1720-050, 052 First-Year Enrichment 2
Second Year
2082-303 Professional and Technical Writing‡ 4
2083-346 Print Production Workflow 4
  SPM Concentration 3-4
2082-417 Database Publishing 4
  Liberal Arts* 8
1016-319, 320 Data Analysis I, II 10
  Laboratory Science§ 4
  General Education 4
4002-206 Web Foundations 4
4002-406 Rapid Online Presence  4
  Wellness Education† 0
  Cooperative Education Orientation 0
  Cooperative Education Co-op
Third Year
2082-337 Digital Asset Management 3
2083-328 Information Architecture for Publishing Systems 4
2083-416 Media Business Basics 4
  Professional Elective 4
  SPM Concentration 9-12
  Liberal Arts* 12
  Open Elective 4
  General Education 8
  Cooperative Education Co-op
Fourth Year
2083-542 New Media Team Project 4
  General Education 16
  Professional Elective 4
  Open Elective 16
Total Quarter Credit Hours 182

* Please see Liberal Arts General Education Requirements for more information.

† Please see Wellness Education Requirement for more information.

‡ Students must take the Writing Competency Test if they earn less than a grade of “B” in this class.

§ School of Print Media students are required to complete two approved laboratory science courses. The following courses meet this requirement: Biology (1004-211 and 1004-231; 1004-212 and 1004-232); Chemistry (1011-201 and 1011-205; 1011-202 and 1011-207; 1011-271 and 1011-205; 1011-273 and 1011-277; 1011-215 and 1011-205; 1011-216 and 1101-206); Physics (1017-211; 1017-212; 1017-202; 1017-311; 1017-312); Medical Science (1026-222);  Astronomy (1017-230 and 1017-231; 1017-235 and 1017-236); Imaging Science (1051-215; 1051-217); Environmental Science (1006-202; 1006-203); or Environmental Geology (0630-370 and 0630-372). Students are responsible for checking course prerequisites.