The BS degree in media arts and technology is a solutions-focused major where students learn how to produce and manage content from concept through distribution to reach audiences across mediums including web, print, mobile, and emerging new media platforms.
The major balances the creative, business, and technical aspects of graphic communication through immersive project-based study focused on design, imaging, business, and the applied sciences (computer science, color science, information science, and engineering). Elective courses allow students to truly customize their degree as they explore course work related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more. Students are required to take a minimum of four professional electives in order to develop areas of specialization and individualize their degree.
All students are required to complete two blocks of cooperative education. These full-time, paid work experiences provide an opportunity for students to gain valuable industry experience as they prepare for full-time employment upon graduation. Students have complete co-ops at companies as diverse as Apple, AlphaGraphics, Conde Nast, Coca-Cola, Time Inc., and Tiffany and Co., to name a few.
4+1 MBA option
The flexible elective structure of the BS in media arts and technology enables students to pursue an MBA through a 4+1 MBA option. Students can complete both degrees in five years by coordinating course work with Saunders College of Business.
Media arts and technology, BS degree, typical course sequence
|Course||Sem. Cr. Hrs.|
|MAAT-271||Webpage Production I||3|
|MAAT-272||Webpage Production II||3|
|MAAT-106||Typography and Page Design||3|
|MATH-101||LAS Perspective 7A (mathematical): College Algebra||3|
|ACSC-010||Year One: College Experience||0|
|LAS Perspective 1 (ethical)||3|
|First Year Writing (WI)||3|
|MAAT-302||Professional and Technical Writing (WI)||3|
|STAT-145||LAS Perspective 7B (mathematical): Introduction to Statistics I||3|
|STAT-146||Introduction to Statistics II||3|
|MAAT-010||Cooperative Education Orientation||0|
|LAS Perspective 2 (artistic)||3|
|LAS Perspective 3 (global)||3|
|LAS Perspective 4 (social)||4|
|MAAT-306||Information Architecture for Publishing||3|
|MAAT-307||Media Business Management||3|
|LAS Perspective 5 (natural science inquiry)||3|
|LAS Perspective 6 (scientific principles)‡||3|
|LAS Immersion 1, 2||6|
|LAS Immersion 3||3|
|Total Semester Credit Hours||121|
Please see General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information.
† Students are required to complete a minimum of 20 weeks of cooperative education. This may be completed as two summer terms or one academic semester and one summer term.
‡ Students will satisfy this requirement by taking either a 3 or 4 credit lab science course. If a science course consists of separate lecture and laboratory sections, students must take both the lecture and the lab portions to satisfy the requirement. The lecture section alone will not fulfill the requirement. Please see an adviser for a complete list of eligible courses.
|MAAT-356||Strategies in Multimedia|
|MAAT-359||Media Distribution and Transmission|
|MAAT-366||Introduction to Book Design|
|MAAT-367||Image Processing Workflow|
|MAAT-368||Gravure and Flexography|
|MAAT-377||Advanced Retouching and Restoration|
|MAAT-386||3D Printing Workflow|
|MAAT-541||Digital Print Processes|
|MAAT-543||Limited Edition Print|
|MAAT-544||Color Management Systems|
|MAAT-550||Topics in Media Arts, Sciences|
|MAAT-551||Lab Topics in Media Arts, Technology|
|MAAT-552||Applied Topics in Media Arts, Science, and Technology|
|MAAT-563||Building Profit into Media Projects|
|MAAT-571||Digital Asset Management|
|MAAT-573||Transmedia Publishing and Storytelling|
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
The Media Arts & Technology major is a solutions-focused program where students learn how to produce, distribute and manage content to reach various audiences of all sizes through Web, print, and mobile platforms.
The Media Arts & Technology core provides a balance of the creative, business and technical aspects of graphic communications through immersive study focused on design, imaging, business, and applied sciences of computer science, color science, information science, and engineering. Elective courses allow students to truly customize their degree as they explore coursework related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more.
This unique program positions Media Arts & Technology graduates to work with diverse teams to manage projects, production, and business decisions related to graphic communications. Our job placement rate is among the highest at RIT and our graduates find challenging positions with media producers, publishers, advertising agencies, news organizations, packaging companies, communication departments, website developers, marketing companies, and more. You can find our alumni in leadership positions across dozens of industries.
Media arts and technology, BS degree, typical course sequence (quarters)
|Course||Qtr. Cr. Hrs.|
|2083-201||New Media Perspectives||3|
|2083-206||Imaging for New Media||4|
|2083-217||Typography and Page Design||4|
|1016-225||Algebra for Management Science||4|
|1720-050, 052||First-Year Enrichment||2|
|2082-303||Professional and Technical Writing‡||4|
|2083-346||Print Production Workflow||4|
|1016-319, 320||Data Analysis I, II||10|
|4002-406||Rapid Online Presence||4|
|Cooperative Education Orientation||0|
|2082-337||Digital Asset Management||3|
|2083-328||Information Architecture for Publishing Systems||4|
|2083-416||Media Business Basics||4|
|2083-542||New Media Team Project||4|
|Total Quarter Credit Hours||182|
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
‡ Students must take the Writing Competency Test if they earn less than a grade of “B” in this class.
§ School of Print Media students are required to complete two approved laboratory science courses. The following courses meet this requirement: Biology (1004-211 and 1004-231; 1004-212 and 1004-232); Chemistry (1011-201 and 1011-205; 1011-202 and 1011-207; 1011-271 and 1011-205; 1011-273 and 1011-277; 1011-215 and 1011-205; 1011-216 and 1101-206); Physics (1017-211; 1017-212; 1017-202; 1017-311; 1017-312); Medical Science (1026-222); Astronomy (1017-230 and 1017-231; 1017-235 and 1017-236); Imaging Science (1051-215; 1051-217); Environmental Science (1006-202; 1006-203); or Environmental Geology (0630-370 and 0630-372). Students are responsible for checking course prerequisites.