United Way Print Campaign
April 21, 2011
Copywriter Julie Garland and I developed a United Way campaign around the emotional success stories of local people who were touched by United Way. Photographer John Myers brought our idea to life with these four striking images. Along the way, we became "touched" by the courage and strength of our subjects.
Art Direction: Steve Scherer Copywriting: Julie Garland Photography: John Myers
Art Direction: Steve Scherer Copywriting: Julie Garland Photography: John Myers
Art Direction: Steve Scherer Copywriting: Julie Garland Photography: John Myers
Art Direction: Steve Scherer Copywriting: Julie Garland Photography: John Myers