David Neumann Headshot

David Neumann

Professor
School of Communication
College of Liberal Arts

585-475-2452
Office Location

David Neumann

Professor
School of Communication
College of Liberal Arts

Education

BA, Ithaca College; MA, Ph.D., Bowling Green State University

Bio

Since joining the RIT faculty in 1987, Professor Neumann has served as Chair of the Department of Communication (1992-95), a Faculty Research Associate in Distance Learning (1998-99), and an Advertising Education Foundation Visiting Professor, DDB Chicago (2007).

David has received several awards recognizing excellence in teaching:

  • RIT Excellence in Online Teaching and Learning Department Award, 2005
  • RIT Eisenhart Outstanding Teaching Award, 2001
  • Sears-Roebuck Teaching Excellence and Campus Leadership Award, 1990
  • International Communication Association Outstanding Graduate Student Teacher Award, 1987
585-475-2452

Currently Teaching

COMM-321
3 Credits
An opportunity for undergraduates to learn the verbal and visual skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students will develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns.
COMM-301
3 Credits
An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered. This course should be taken during the student's second year.
COMM-303
3 Credits
This course provides students with opportunities to engage in small group decision making and problem solving. Students will analyze and evaluate their own experiences and relate them to theories and research from the field of small group communication.
COMM-711
3 Credits
Digital communication technologies blur the lines of distinction between mass persuaders, various publics, personal networks, and individuals. This course combines traditional theories and research in media, rhetoric, and persuasion within the context of new and dynamic channels of communication. This course will investigate the prevalence of persuasive communication in various facets of our society with particular attention to the impact of digital communication channels on the persuasion process.
COMM-305
3 Credits
An in-depth study of the theories, practices, effects, and ethics of persuasion. Persuasion is defined as human communication designed to influence one’s beliefs, values, attitudes, and actions. This course examines persuasion from a receiver-oriented perspective with interpersonal, small group, organizational, and mediated perspectives.