A team of design students from Rochester Institute of Technology has been working for months to create interior and exterior design solutions for Buffalo’s Broadway Market hoping to revitalize the market’s overall visual condition. The group, comprised of graphic design and industrial design majors, will present its recommendations to Broadway Market employees and Buffalo city officials at 3 p.m. Wednesday, Feb. 17, at the Broadway Market, 999 Broadway. The event is open to the public.
Under the guidance of RIT Professor Alex Bitterman, the team of 11 students has collaborated with the Broadway Market to address current issues such as the physical identity of the market, interior and exterior environmental graphic design considerations, wayfinding and brand identity.
The design process began with a tour of the facilities and a meeting with the market’s supervisor. The students have also held informational sessions with a local signage supplier to get feedback from practicing professionals.