RIT’s American College of Management and Technology, founded in 1995, is now officially named RIT Croatia.
With significant growth in the campuses located in two Croatian cities and shifts in the European higher education landscape, college leaders say the time is right to change the name.
The first campus was established in the coastal city of Dubrovnik and today offers undergraduate degrees in international hospitality and service management, as well as information technology. In 2011, a campus was opened in the capital city of Zagreb, offering undergraduate degrees in information technology and international business and a graduate degree in service leadership and innovation targeting working professionals. In fall 2013, the Zagreb campus moved to 13,000 square feet of new space as part of a new commercial and residential development in Novi (New) Zagreb, an expanding area in the capital city.
“We timed the name change with the move into our new Zagreb campus facility,” said Don Hudspeth, president and dean of RIT Croatia. “Also, with Croatia joining the European Union in 2013, and our plans to attract more students from outside of Croatia, we wanted to go forward with the stronger brand identity. Many people in Croatia already know that we are a part of RIT, but being called RIT Croatia is a stronger message. Other markets do not know about the relationship so it is important that we are looked at as a being part of a well established and prestigious American university, not something only based in Croatia.”
RIT Croatia is the only educational institution in Croatia granting two diplomas—a Croatian degree and an American degree from Rochester Institute of Technology. RIT Croatia’s enrollment is now 578 students; 298 students in Zagreb and 280 in Dubrovnik.
“With the opening of the Zagreb campus, we saw an opportunity to change the name from ACMT to RIT Croatia to reflect a bigger and more substantial presence,” said RIT Provost Jeremy Haefner. “We felt that when RIT Dubai opened in 2008, we wanted Croatia to have an equal stature. The key stakeholders, including students, faculty, staff and alumni in Croatia, agreed.”