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Reflections on the RIT brand

Branding. It’s a concept we most often associate with corporate America. Brand identity it crucial to a company’s long-term viability. It may result from its knack for innovation or the quality of the firm’s products and customer service. I had an opportunity last week to reflect on this with RIT’s orientation assistants and resident advisors. more »

Categories: Uncategorized 2 Comments

More proof that RIT’s got game(s)!

The games are gone, but their impact is sure to linger. The 2006 Empire State Games concluded a successful four-day run yesterday, bringing 6,000 athletes, their families and other supporters to Rochester for this annual Olympics-style competition. RIT was the venue for eight (if I’ve been counting correctly) different sporting events, and 2,600 of the more »

Categories: News hits 5 Comments

RIT in the news: Relationships, again!

Let me say this again—relationships are the backbone to successful public relations! My emphatic harping on that point often results in some good-natured eye rolling from my students, but it has been proven accurate time and time again. That’s not to say you constantly call up reporters, ask them about their weekend, and then proceed more »

Categories: News hits 1 Comment

RIT in the news: Saunders College of Business

In a community weary of news about brazen violence, there is an opportunity to take comfort in the community-building activities taking part at RIT. On the same day that the mayor of Rochester, Robert Duffy, expressed outrage over the “plague” of violence (8 homicides in 8 days) that has shocked us all, smiles overtook our more »

Categories: News hits 2 Comments

RIT in the news: Sweet summer

Ah, the sun, and the pool, and the picnics! Oh, yeah, and the absolute screeching halt to most activities on campus. What’s a PR person to write about? The work flow certainly takes on a different complexion within the more relaxed environment of summer on a university campus. While there are much fewer events to more »

Categories: News hits 1 Comment

And the winner is… University News

We spend most of our time toiling behind the scenes so that others can capture the glory. We accept that. It’s the nature of public relations. That said, the Public Relations Society of America offers us an opportunity each year to bask in the spotlight. The Rochester chapter of PRSA held its ceremony for the more »

Categories: Miscellaneous 1 Comment
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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