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OAs showcase their RIT brand loyalty

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Despite the smiles and positive energy projecting in front of me, I’m definitely feeling outnumbered—even a bit overwhelmed. An army of about 150 RIT students, seated in an auditorium-style lecture hall, is awaiting my message. Keep the nerves in check, I’m thinking, and just do what you do. It’ll be fine. I start by expressing more »

Categories: Campus life 1 Comment

Life begins at CSI

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University News photographer Sue Weisler’s cover photo for the latest issue of RIT: The University Magazine features a dramatic twilight image of the new Center for Student Innovation (see below). With all the interior lights aglow and the curvilinear facade pressed against a clear, indigo sky, it’s a view that hasn’t been seen by many more »

Categories: Campus life, University Magazine Comments Off

Least attractive campus: Seriously?

On an after-work run around campus last night, I could see her head rise just a short distance ahead of me. A deer, not an uncommon sight, leapt from the woods and crossed Andrews Drive, where she paused. “Wait,” I thought, realizing another was likely to follow. Sure enough, a spotted baby deer emerged and more »

Categories: Campus life, PR musings 23 Comments

Orange, brown and PINK

Rochester Institute of Technology guys may have something other than biology homework to look forward to when school starts in the fall: girls walking the Quarter Mile clad in Victoria’s Secret merchandise. The world famous women’s clothing, lingerie and beauty products retailer has sponsored a competition to promote its new line of lounge wear called more »

Categories: Campus life 10 Comments

Summertime ruminations…

Ah, summertime, an’ the livin’ is easy! That’s a line from a 1966 pop hit by R&B artist Billy Stewart (and, with summer upon us, I recommend playing it loud :-) I hope your summer is off to a good start. If you’ve been taking life easy—perhaps by not even setting foot on campus for more »

Categories: Campus life 4 Comments

SAE Formula team takes first checkered flag at U.S. track – zooooom!

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Sometimes winning a sporting event in your own backyard is the most difficult, but when you do, how sweet it can be—just ask the 2009 RIT SAE Formula team. The team has won events in the past, and made a great showing overseas, but a win at a U. S. racetrack has proved elusive—until now. more »

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