August 21, 2014
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Blast off! RIT helps link schoolchildren with space

I’ve been fortunate enough to see some pretty cool things and meet some fairly high-profile people during my brief career. I’ve been inside the White House, interviewed various sports stars and have received “free” admission (as long as I was working) into many different sporting events. Those are some of the perks that accompany the more »

Categories: News hits 5 Comments

RIT in the news: Who’s your daddy?

I dare say that, by all accounts, Whitney Tressel’s absence from classes today is excusable. The third-year advertising photography student in RIT’s School of Photographic Arts and Sciences is in Arizona, where she will take in tonight’s BCS Championship Game. Ohio State and Florida will battle it out for college football supremacy. Now, while many more »

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A New Year’s gift for you

As my New Year’s gift to you, my dear blog readers, podcast aficionados and Vienna Carvalho groupies, I give you a special edition of “Dateline: RIT – The Podcast”: Dateline: RIT – Bloopers & Outtakes This special episode features the funniest bloopers, gaffes, stumbles, #@%* and outtakes so far from season 1 of “Dateline: RIT more »

Categories: Dateline: RIT, News hits, Podcasts 2 Comments

The (lengthy) evolution of an op-ed

The seed was planted during a public relations conference I attended in early June. I attended a workshop on how to successfully place Op-Eds (opinion pieces that run opposite the editorial page in newspapers). During the presentation, it occurred to me that this would be a perfect medium in which to obtain some national media more »

Categories: News hits 5 Comments

How does good press happen?

I’m often asked to get press for different events going on at RIT. It may sound relatively straightforward, but given the many things happening in the Rochester region and the small staffs working at local stations and newspapers, it’s often extremely difficult to get people to cover your event instead of something else. It’s particularly more »

Categories: News hits, PR musings Comments Off

RIT in the news: A new “low”

Thanks to the hard work of RIT student engineers, led by alumnus Dan Scoville ’05, deep-sea explorers are getting their first look at a commercial sailing vessel that sank to the bottom of Lake Ontario more than 160 years ago. Cool story, right? That’s what we thought when Mike Saffran introduced it to the RIT more »

Categories: News hits 6 Comments
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