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The final chapter for an industry ‘bible’

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Goodbye to the Rocky Mountain News. So long to the print edition of the Seattle Post-Intelligencer. Want seven-day home delivery in Detroit? Sorry, no such luck. With news as our primary business here in University News, we take special interest in news about the demise of individual newspapers—along with the challenges faced by an entire more »

Categories: News hits, PR musings 1 Comment

Graduating into national prominence

Ursula Burns

Greetings from Southern California. With another academic year at RIT in the rear-view mirror, there is no better time for me to get away. And even though I’m officially on vacation, I didn’t want to completely pull the plug without sharing some thoughts on this year’s amazing commencement celebration. I scratched out these thoughts Saturday more »

Categories: Events, News hits, PR musings, RIT News YouTube Comments Off

Behind the curtain: marketing Imagine RIT

Imagine RIT: Innovation and Creativity Festival returns to wow Rochester for a second year on May 2. More than 400 examples of RIT student, faculty and staff innovation and creativity will be on display. Visitors will check out cutting-edge technology, groundbreaking research and world-class artistry through a series of interactive exhibits, demonstrations and performances. At more »

Categories: Events, PR musings 2 Comments

I’m bigger than my body gives me credit for

Fans of John Mayer recognize that as the lyrics from his 2003 hit single. As the lyrics came to mind, I couldn’t help but giggle to myself—sitting there in my parked car, looking straight up and seeing this overwhelmingly large reproduction of myself. In the words of my friend James Macchiano, “You can check ‘being more »

Categories: Events, PR musings 5 Comments

Walking the beat

On top of my duties for University News, I am also completing my master’s degree in public policy here at RIT. In the latter capacity I was asked to give a presentation based on my thesis research at the 2009 annual conference of the International Association of Science, Technology and Society. The event was the more »

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All atwitter over a hundred ‘tweets’

Whether you know it or not, you’ve been “tweeted.” One hundred times. By us. Now, before you lodge a formal complaint with the Center for Student Conflict, you should know that to be on the receiving end of a “tweet” isn’t necessarily a bad thing. A “tweet” is a short message sent via Twitter, a more »

Categories: Blogging, Podcasts, PR musings 7 Comments
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    The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.
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