July 31, 2014
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Summertime meditations on social media (part 2): Twitter for…narcissists?

It seems as though blog posts appear someplace almost daily offering bulleted lists of sugarcoated Twitter tips. This one is different, I promise. First, narcissism—extreme love of oneself—abounds in social media. That’s no big surprise. A certain amount of narcissism—on Twitter, Facebook and social media, in general—is only to be expected. But here are some more »

Categories: PR musings, Social media 4 Comments

Summertime meditations on social media (part 1): Twitter for ‘newbies’

At RIT University News, we do our best to stay current on trends in social media (and between all of us, I think we do pretty well). RIT News was an early adopter of Facebook and Twitter, produced news podcasts before most universities and launched a YouTube channel early on. Plus, this blog was one more »

Categories: News & Events Daily, Podcasts, PR musings, RIT News YouTube, Social media, University Magazine 2 Comments

Let the ‘sunshine’ in!

The Tiger Beat Blog regularly takes readers “behind the scenes” of RIT University News. Providing the full and unvarnished “inside scoop” about the inner workings of RIT’s news office has been this blog’s mission for some five years now. Over the past few weeks, my colleague Marie Lang has been taking you “under the hood” more »

Categories: Blogging, PR musings 1 Comment

Under the Hood: It’s the busy season

My colleagues warned me that April/May is our busy season. Boy are they right! A lot has been going on around campus, and we still have a few more weeks until the academic year comes to a close. In early April, we had back-to-back announcements about the Institute of Health Sciences and Technology and the more »

Categories: Athenaeum, Campus life, Events, PR musings, Students, Under the Hood, University Magazine Comments Off

Under the Hood: E is for editing

I have a confession to make: I’m addicted to editing. It all started in college. In addition to journalism, I also majored in English with a concentration in writing. I worked in the Writing Center as a tutor for underclassmen and also copy edited for the school newspaper (one of the many posts I held more »

Categories: Inside N&E, PR musings, Under the Hood 3 Comments

Under the Hood: Lifecycle of a news release

Writing and distributing news releases are a key part of any public relations department—and it’s no different here at University News. Well, that’s a lie. We focus on the real news of RIT—an event on campus or the accomplishments of our professors or researchers—instead of shamelessly touting profits or new and improved products. There’s much more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood Comments Off
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