July 31, 2014
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Under the Hood: More about Team UNS, Part II

What’s a public relations department without writers? University News has several: Vienna Carvalho-McGrain covers student affairs and is the editor of the Athenaeum newsletter. Michelle Cometa writes about the College of Applied Science and Technology and the Kate Gleason College of Engineering. Will Dube covers the College of Liberal Arts as well as the Golisano more »

Categories: Athenaeum, Inside N&E, News & Events Daily, Podcasts, PR musings, Sports, Under the Hood Comments Off

Under the Hood: More about Team UNS, Part I

In most of my posts so far, I’ve talked about what I do and how I’m adjusting. I briefly mentioned a couple of writers in a previous post, so I thought it would be helpful to introduce some of the other faces behind University News. Let’s start at the top: Bob Finnerty is our chief more »

Categories: Athenaeum, Inside N&E, News & Events Daily, News hits, Podcasts, PR musings, RIT News YouTube, Under the Hood, University Magazine Comments Off

Under the Hood: Fun with clips

News placements, which I’ll call “clips” for short, are stories in the newspaper, on TV, on the radio and on the Web in main- and not-so-mainstream media that somehow mention RIT. We use the same online service that sends out our news releases to keep track of incoming news clips. Using some fancy algorithm, the more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood 3 Comments

Under the Hood: It’s a learning experience

As you know from my earlier posts, one of my duties at University News includes proofreading and sending out news releases. And as you know, our writers have specific beats. Will Dube covers the College of Liberal Arts. Vienna Carvalho covers student affairs. And that stuff is great because I know what liberal arts and more »

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Under the Hood: So what’s so hard about that?

I’m in transition. Instead of going to Wegmans on Tuesday (previously my day off) when it’s just me, retirees and stay-at-home moms, I go on the weekend, when everybody goes. Same thing with doctor appointments, vet appointments, trips to the mall, etc. Instead of getting up a 9 a.m., sometimes 11 a.m., in order to more »

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Under the Hood: What do we do?

So what does an editorial assistant do? I help put together News & Events Daily, the e-newsletter you should be getting through Message Center every day at 11:25 a.m. (Questions? Ideas? Requests? E-mail news&events@mail.rit.edu!) I proofread and send out news releases to campus leaders and media outlets. And I do some administrative-type things, like compiling more »

Categories: Inside N&E, News & Events Daily, PR musings, Under the Hood 1 Comment
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