Marketing Minor
Featured Work and Profiles
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Research Insights: How we feel about what we buy
Guilherme Ramos The morality of consumer decision making
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Research Insights: Less Is More In Semiconductor Manufacturing
Ali Tosyali Reducing sensors lowers costs, improves reliability
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Research Insights: Health Communication Technology and COVID-19
Emi Moriuchi, Quang Bui The effects of dashboards and tracking apps on gaining compliance
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Research Insights: Better Angry Than Afraid
Rajendran Murthy Fear and Loathing in Data Breaches. How users react determines future behavior.
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Research Insights: “Alexa, lock my front door”
Emi Moriuchi Voice conversation agents, home security, and customer satisfaction.
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Research Insights: How do you spot a fake Amazon review?
Ali Tosyali New research by Saunders professors offers a way.
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Curriculum for 2025-2026 for Marketing Minor
Current Students: See Curriculum Requirements
Related News
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August 7, 2024
Develop Technology Skills to Harness the Impact of Consumer Behavior with a Saunders Marketing Degree
The bachelor of science in marketing from Saunders College of Business delivers a solid foundation of marketing knowledge and skills focusing on technology and innovation, the linchpins of an RIT education.
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August 6, 2024
Business Exploration Provides Business Exposure to First-Year Students
The business exploration program at Saunders College of Business is your opportunity to spend up to a year and a half taking fundamental business courses and meeting with faculty, staff, and career advisors before selecting from one of the college’s seven, nationally-ranked, business majors.
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June 3, 2024
2023-24 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2023-24 academic year.
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Saunders College of Business