Develop Technology Skills to Harness the Impact of Consumer Behavior with a Saunders Marketing Degree

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research, identify customer requirements, and enable those customers to make informed decisions, thus building trust and increasing brand awareness. In addition, marketing managers must be up to date with the latest digital technologies that optimize communication. 

The bachelor of science in marketing from Saunders College of Business delivers a solid foundation of marketing knowledge and skills focusing on technology and innovation, the linchpins of an RIT education. The curriculum, informed by strong connections with industry, includes new media marketing, social media analytics, search engine optimization, and data visualization. 

Classroom resources available for teachers and advisors!

Why Study Marketing at RIT?

  • Build Vast Alumni and Professional Connections: Participate in exciting extracurricular activities and opportunities, including national and international marketing competitions.
  • Learn Industry Trends and Software: Leading-edge software includes Hootsuite, Marketo, HubSpot, Salesforce, Tableau, Qualtrics, Photoshop, and Google Analytics.
  • Industry-Drive Curriculum: Informed by strong connections with industry, explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.
  • Make Connections: Join the RIT Marketing Club, an American Marketing Association collegiate chapter that hosts company tours, guest speakers, networking opportunities, and conferences.

The marketing program stands out as it offers students opportunities for exposure to the industry through hands-on projects in the classroom where you take on marketing projects involving actual companies and create marketing campaigns for real-world enterprises. In addition, students learn in small classes with faculty experts who bring their leading-edge research into the classroom. In Saunders building expansion, new state-of-the-art consumer behavior labs provide students with access to the latest industry technology and tools for advanced market research. 

Further opportunities to put theory into practice are through paid cooperative (co-op) education and internships. RIT is known for its co-op program, as the university has built relationships with thousands of companies and organizations across industries. Last year, more than 4,500 students participated in co-op and internship positions with more than 3,400 hiring organizations, from large Fortune 500 companies and industry leaders to small start-ups and world-class not-for-profits.

Attend an open house and learn more about Saunders College of Business at RIT!

In conjunction with classes, student clubs offer professional and educational opportunities alongside the chance to develop  lifelong connections with peers and faculty. The Marketing, Advertising, and Public Relations Club offers opportunities to network with local professionals and learn about the world of business. The club hosts company tours, guest speakers, networking opportunities, and conferences.

Get started and learn more about Saunders programs!

With a 100% outcomes rate, Saunders is ranked in the top five for Best Undergraduate Business Programs in New York State by Poets&Quants, 2023, while placing #53 nationally and #31 for career outcomes. Typical job titles include:

  • Executive Assistant
  • Account Development Representative
  • Service Sales Representative
  • Marketing Associate
  • Marketing Coordinator
  • ETL Developer

Hear what graduates have to say about the program:

"What stood out the most about Saunders were the professors. They truly care about each student’s success and teach us the knowledge required to succeed in the competitive job market." - Karl English ’22 (marketing), L'Oréal USA, New York, NY


"Saunders and RIT helped me look at problems and find solutions while utilizing creativity to improve processes and be more efficient." - Andre Joly (marketing), The Walt Disney Company, Los Angeles, CA

Discover more featured alumni profiles and videos on undergraduate success at Saunders.  

Saunders College of Business

With a 95% career outcomes rate, Saunders provides students with a comprehensive understanding of business while utilizing RIT’s vast resources in technology. The core curriculum provides business students with the knowledge they need to succeed in their field, and courses reflect the latest trends and business needs. Electives and minors can additionally be chosen from any of RIT’s nine colleges to tailor degrees toward career goals.

With a growing global network of more than 25,000 Saunders College alumni and 136,000 RIT alumni, students can make connections almost anywhere and are encouraged to meet with devoted alumni, dedicated professors, and driven peers. Students can study abroad at any of RIT’s four Global Campuses, additional global student exchange partnerships are available, and there are over 100 study abroad locations on every continent. 

RIT is also the home to one of the world’s first and largest cooperative education programs, allowing students to do paid work and gain hands-on experience before they graduate. More than 4,500 students complete over 6,200 co-op assignments each year and more than 3,400 employers employ them throughout the U.S. and abroad. 

Saunders College of Business is ranked in the top five Best Undergraduate Business Programs in New York State by Poets&Quants, 2023. Additionally, ranking #53 nationally and #31 for career outcomes.

Apply today to become eligible for scholarships and join the Saunders community!

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