Redefining customer support: Max Žagar’s CoreX journey
Max Žagar's journey from an International Business graduate at RIT Croatia to co-founding CoreX, a rapidly growing business process outsourcing (BPO) company, highlights his innovative and adaptive approach in a competitive industry. After graduating in 2016, Max quickly gained diverse experience through internships, leading him to identify an opportunity in the BPO sector. By 2017, he saw a chance to offer "more agile, dedicated services to smaller clients in the DACH region (Germany, Austria, and Switzerland)," which ultimately led to co-founding CoreX with a vision for personalized BPO solutions.
Education as a Catalyst for Entrepreneurship
Max attributes his entrepreneurial foundation to the International Business (IB) program at RIT Croatia. He states, "The IB program equipped me with a solid understanding of finance, global business trends, and the tools essential for today’s work environment." The program's practical approach and emphasis on ethical business practices empowered him to make impactful decisions. Through hands-on case studies, internships, and an international environment, Max gained strong business fundamentals and developed crucial interpersonal skills, fostering a collaborative spirit that now defines CoreX's culture.
A Strategic Focus on the German Market
CoreX has successfully carved a niche in the German-speaking market, a "logical step" given Croatia’s multilingual workforce and high demand for German language skills. Germany’s commitment to quality customer service guided CoreX in tailoring its offerings with an emphasis on linguistic fluency and cultural nuance. This focus has helped build deep client relationships, establishing CoreX as a trusted partner in the region.
Building CoreX: Agility, Innovation, and Adaptability
Scaling CoreX to deliver dedicated teams within four to six weeks presented challenges, which Max addressed by streamlining recruitment, training, and onboarding. Agility is central to CoreX’s success. Partnering with local software company CoreLine, they integrated technology to optimize scheduling, payroll, recruitment, and other processes, enabling CoreX to scale efficiently. This lean, tech-driven approach ensures the company remains responsive to evolving client needs. Looking ahead, Max plans to expand beyond the DACH region and innovate customer experience through technology, envisioning more tech-driven solutions like AI chatbots and automated dashboards. He believes the rapidly shifting BPO landscape "opens doors for smaller players like us who can adapt quickly."
Advice for Aspiring Entrepreneurs
Max emphasizes the importance of identifying and solving a real market need. He advises, "Deliver exceptional value by constantly putting yourself in your client’s shoes." He also stresses investing in oneself, encouraging young professionals to prioritize learning and growth over immediate compensation, building a strong foundation for future success.
