Blog: How Small Choices Can Make a Big Impact
Here at the Rochester Institute of Technology, we do a lot of community outreach, and we often hear people questioning their impact on our planet. Our research has shown that in many product categories, the ripple effect of each small choice can create an enormous impact. We wanted to communicate that all of us are not stuck with only negative choices and that there are thousands of better products on the market that have a smaller environmental footprint or make less of an impact. Additionally, as each of us demand better products with our hard earned money, industry responds with new and better products.
"What are the impacts of my product choices on planet Earth?”
So how do you “shout it from the rooftops” to communicate this important message? We decided to create a video. We set out to tell a simple story -- but found that even a quick overview of sustainable purchasing turned out to be very challenging.
“I’m just one person, so how can it possibly matter?”
Sustainability is a balance between social, economic, and environmental issues. When our team first sat down to discuss the impacts that products have, we included everything from natural resource depletion and critical minerals, to child labor practices and wage inequity, to pollution and acid rain, to fossil fuel use and waste disposal. Our challenge was to simplify the message and find the right balance of information to convey.
We understand that awareness is only the first step. Our next step will be to produce a new video to guide purchasers through the often-confusing messaging around sustainable product attributes and provide the information they need to help make better decisions about the products they purchase.
September 11, 2019
City Council considering plan for composting food waste
WHAM-TV talks to Tom Trabold, head of the Department of Sustainability in the Golisano Institute for Sustainability, about food waste.
September 10, 2019
‘Global Women of Light’ to gather for international symposium at 2019 Frontiers in Optics
Women from academia, industry and government will meet this week to collaboratively establish strategies to advance women’s leadership across science, technology, engineering and entrepreneurship career ranks. WiSTEE Connect is collaborating with the Optical Society Foundation to organize the fourth international symposium “Global Women of Light” at the 2019 Frontiers in Optics on Sept. 15.
September 9, 2019
RIT hosts national speaker on engineering education
Doug Melton, program director of the Entrepreneurial Engineering Program at The Kern Family Foundation, will be the keynote speaker at Rochester Institute of Technology, presenting “Powerful Stuff: An Entrepreneurial Mindset Built on Critical Thinking” as part of the 2019 Eugene H. Fram Signature Lecture in Critical Thinking. The event takes place 3:30-4:45 p.m. Sept. 17 in Ingle Auditorium, located in RIT’s Student Alumni Union.
September 4, 2019
22 million pounds of plastics enter the Great Lakes each year. Most of the pollution pours into Lake Michigan.
The Chicago Tribune talks to Matthew Hoffman, associate professor in the School of Mathematical Sciences, about his research on plastic pollution in the Great Lakes.