Meeting consumer needs
In the early 2000s, the office supply giant Staples found that a growing number of its customers were dissatisfied with its remanufactured toner cartridges for home and office copiers and printers. The third-party remanufacturers that the company worked with provided inconsistent quality, becoming a significant risk to its growth.
Home and office toner cartridges, once used, were common in the U.S. waste stream during the 1990s and into the 21st century. The plastic products either remained in landfills or were incinerated, releasing harmful chemicals into the surrounding air, water, and soil. Staples sought to counter this trend by remanufacturing toners after their first use. This served as part of its notable efforts to reduce its environmental impacts and increase its material efficiencies.