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Digital Business Minor

Semester Requirements

Jerry Curnutt, Minor Adviser
(585) 475-4713, jcurnutt@saunders.rit.edu

Digital business represents the impact of new technologies on business practice, products, and services. Today, social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Through this minor students will enhance their major with a focus on these new technologies and their application in business.

Course
Required Courses
MGIS-360 Building a Web Business
Electives
Choose four of the following
   MGMT-360    Digital Entrepreneurship
   MKTG-230    Principles of Marketing
   MKTG-320    Internet Marketing
   MKTG-410    Search Engine Marketing and Analytics
   MKTG-420    Advanced Internet Marketing
   MGMT-420    Managing Innovation and Technology
   FINC-359    Financing New Ventures
   MGIS-320    Database Management Systems

[arrow] Click to view minor requirements in the Quarter Calendar

Quarter Curriculum - For Reference Only

Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.

Digital business represents the impact of new technologies on business practice, products, and services. Today, technologies such as social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Students completing a digital business minor will enhance their program of study with a focus on these new technologies and applications in business.

Required Courses
0112-312 Building a Web Business

Electives—Choose four of the following:
0102-415 Digital Entrepreneurship
0104-359 Financing New Ventures
0102-530 Managing Innovation and Technology
0105-363 Principles of Marketing
0105-440 Internet Marketing
0112-340 Database Management Systems
01xx-xxx Digital Business Seminars