Semester Requirements
Jerry Curnutt, Minor Adviser
(585) 475-4713, jhcbbu@rit.edu
Digital business represents the impact of new technologies on business practice, products, and services. Today, social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. This minor allows students to enhance their major with a focus on these new technologies and their application in business.
Required Course:
MGIS-360 Building a Web Business
Electives–Choose four of the following:
MGMT 360 Digital Entrepreneurship
MKTG-230 Principles of Marketing
MKTG-320 Internet Marketing
MKTG-410 Search Engine Marketing and Analytics
MKTG-420 Advanced Internet Marketing
MGMT-420 Managing Innovation and Technology
FINC-359 Financing New Ventures
MGIS-320 Database Management Systems
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Click to view minor requirements in the Quarter Calendar
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT will convert its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
Digital business represents the impact of new technologies on business practice, products, and services. Today, technologies such as social computing and mobile devices are dramatically changing the behaviors and characteristics that lead individuals and organizations to success. Students completing a digital business minor will enhance their program of study with a focus on these new technologies and applications in business.
Required Courses
0112-312 Building a Web Business
Electives—Choose four of the following:
0102-415 Digital Entrepreneurship
0104-359 Financing New Ventures
0102-530 Managing Innovation and Technology
0105-363 Principles of Marketing
0105-440 Internet Marketing
0112-340 Database Management Systems
01xx-xxx Digital Business Seminars