This project-based course equips students with the skills to create and edit visually compelling imagery using various design tools and techniques. The course provides a comprehensive introduction to core graphic design principles, industry standards, and essential digital proficiencies. Students will develop their abilities in both physical and digital formats through foundational design elements such as point, line, shape, color, and texture. Key topics covered in lectures and demonstrations include design thinking, Gestalt principles, color theory, composition, and the use of hardware and software. The course emphasizes hands-on learning and practical strategies to establish a strong foundation in visual communication and graphic design.

This course is an introduction to the fundamental principles of typography (the visual representation of language) to effectively convey information and ideas to specific audiences. Focus is on the communicative function and aesthetic nature of typographic problem-solving. Course content and lectures will cover typographic terminology, type anatomy, history of typography, as well as type classification, type measurement, and issues of legibility and readability. Once students are introduced to the fundamentals of typography, they will include imagery as appropriate. Students will also refine their skills using relevant software.

This course is an introduction to basic visual communications in the field of graphic design. Lectures will cover graphic design topics ranging from: design thinking methodologies and processes, visual organization and hierarchy principles, color theory and application, and basic typography, to professionalism and ethics. Students will design solutions to visual communication problems through formal studies, perceptual understanding of aesthetics, graphic form and structure, concept development and visual organization. Assignments will explore aspects of graphic imagery, hierarchy, typography, and layout. Students will work with traditional materials and methods as well as develop their computer skills through applications requiring digital formats using industry standard software and hardware.

This course provides an in-depth overview of processes, theories, design methods, and advanced strategies for branding and systems design. Topics such as positioning, touchpoints, research, and management will be explored to create comprehensive design systems. Case studies will offer students historical context, while they also explore current and future trends in branding and systems design. At the completion of this course, students will have the ability to develop branding, brand strategies, and design systems.

This project-based course is an investigation of the computer as an illustrative, imaging, and graphical generation tool. It develops foundational design skills in raster and vector image creation, editing, compositing, layout and visual design for online production. Emphasis will be on the application of visual design organization methods and principles for electronic media. Students will create and edit images, graphics, layouts and typography to form effective design solutions for online delivery.