Guilherme Ramos
Assistant Professor, MIS
Department of MIS, Marketing, and Analytics
Saunders College of Business
Office Location
Guilherme Ramos
Assistant Professor, MIS
Department of MIS, Marketing, and Analytics
Saunders College of Business
Areas of Expertise
Consumer Behavior
Sustainability
Moral Decision Making
Political Polarization
Select Scholarship
Invited Article/Publication
Ramos, G., Vieites, Y., & Andrade, E. (2025). Breaking boundaries: The effects of counter-stereotypical sources on ingroup persuasion and outgroup dissuasion. Journal is not in list - being petitioned . .
Ramos, G., & Van Boven, L. (2025). The age of misinformation: Older people exhibit greater partisan bias in sharing and evaluating (mis) information accuracy. Journal is not in list - being petitioned . .
Andretti, B., Vieites, Y., Ramos, G., Elmor, L., & Andrade, E. (2024). Underestimations of the income-based ecological footprint inequality. Climatic Change . .
Furst, R., Goldszmidt, R., Andrade, E., Vieites, Y., & Andretti, B. (2024). Longitudinal attenuation in political polarization: Evidence from COVID-19 vaccination adherence in Brazil. Journal is not in list - being petitioned . .
Ramos, G., Johnson, W., VanEpps, E., & Graham, J. (2024). When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology. Journal of Consumer Psychology . .
Johnson, W., Ramos, G., VanEpps, E., & Graham, J. (2024). Refining and expanding applications of Moral Foundations Theory in consumer psychology. Journal of Consumer Psychology . .
Elmor, L., Ramos, G., Vieites, Y., Andretti, B., & Andrade, E. (2024). Environmental sustainability considerations (or lack thereof) in consumer decision making. International Journal of Research in Marketing . .
Vieites, Y., Ramos, G., Andrade, E., Pereira, C., & Medeiros, A. (2021). Can self-protective behaviors increase unrealistic optimism? Evidence from the COVID-19 pandemic. Journal is not in list - being petitioned . .
Currently Teaching
MKTG-230
Principles of Marketing
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
In the News
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November 12, 2025
Older Adults Share More Fake News — But It’s Not Because They Can’t Tell Real from Fake
ZME Science references the study “The Age of Misinformation: Older People Exhibit Greater Partisan Bias in Sharing and Evaluating (Mis)Information Accuracy” co-authored by Guilherme Ramos, assistant professor in the Department of MIS, Marketing, and Analytics.
Featured Work
Research Insights: How we feel about what we buy
Guilherme Ramos
The morality of consumer decision making