Dr. Vollmer has been devoted to better understanding consumer experiences and the influence technology has on those experiences. His research has included consumer’s technology acceptance of Artificial Intelligence, journalistic coverage and public perceptions of emerging technologies, dissemination of disinformation across social media, digital media’s influence on people’s feelings of loneliness, and digitally mediated communication of sexual consent among college students.  

In the classroom, Dr. Vollmer remains focused on helping students discover how emerging technologies can be used as a competitive advantage for aspiring marketing professionals, and how technology will continue to change the marketing and business landscape throughout their careers. After providing historical context to explain the development of the current business environment, he encourages students to imagine what is possible for the future by exercising their critical thinking skills and encouraging students to remain solutions-focused in their work. 

Dr. Vollmer is also an alumnus of RIT (M.S. Media Arts and Technology, 2018) thrilled to be “back home” on the RIT campus. If you can’t find him in his office, you might catch him grabbing a coffee at Java’s before running off to a guest lecture, documentary screening, or other amazing events on campus.