Richard DeMartino Headshot

Richard DeMartino

Professor, Behavioral Science/IB/Strat Management

Department of Management
Saunders College of Business
rdemartino@saunders.rit.edu
585-475-5646
Office Location
LOW-3325
Office Mailing Address
159 Lomb Memorial Drive SIH-1670 Rochester, NY 14623

Richard DeMartino

Professor, Behavioral Science/IB/Strat Management

Department of Management
Saunders College of Business

Education

BA, Roanoke College; MPA, Ph.D., University of Virginia

Bio

Richard DeMartino is a Professor of Innovation and Entrepreneurship at the Saunders College of Business. His research centers on technology commercialization, breakthrough innovation, and entrepreneurial motivation, with publications in the Journal of Business Venturing, Journal of Product and Innovation Management, Journal of Management, and others.

For nearly two decades, Richard founded, built, and directed RIT's Albert J. Simone Center for Innovation and Entrepreneurship — growing it into a nationally recognized, university-wide innovation center designated as an NSF I-Corps University Site and as a founding partner in the NSF I-Corps Node. He has raised over $8 million in endowments, grants, and program funding in support of RIT's innovation and entrepreneurship programs and has served as Principal Investigator on more than $1 million in sponsored research.

More recently, Richard has turned his research interests to the challenges facing higher education: the structural forces that suppress market innovation and prevent alternative credentials from reaching the students who need them most. This interdisciplinary work sits at the intersection of market design, entrepreneurship theory, and education policy — applying the tools of business research to one of America's most consequential and resistant-to-change industries.

He holds a Ph.D. in Political Economy from the University of Virginia. Before entering academia, he worked as a foreign currency, bond, and risk trader.

rdemartino@saunders.rit.edu
585-475-5646
Areas of Expertise
Entrepreneurial motivations
Technology commercialization
Small business growth
Multidisciplinary innovation and entrepreneurship
Entrepreneurship

Select Scholarship

Invited Keynote/Presentation
DeMartino, R., & Thind, R. (2025). Where does a Student Accelerator Belong Organizatinally in Large, Multi-College University. Global Consortium of Entrepreneurship Centers Annual Meeting (2025).
DeMartino, R., Hoose, J., Holmes, L., & Manasier, R. (2019). Student Innovation Process. Next: The Event for Technology, Manufacturing, and BioTech.
DeMartino, R., (2016). Seeking Self-Employment int the Deaf Community: The Entrepreneurial Factors and Antecedents. Academy of Management Annual Conference.
DeMartino, R., (2016). Integrative Aspects of the NSF I-Corps; the RIT Example. Global Consortium of Entrepreneurship Centers.
DeMartino, R., (2016). NSF: What is the Next for the Innovation Corps Program?. NSF's National Innovation Network.
DeMartino, R., Atkins, S., Barbato, R., & Perotti, V. (2011). Entrepreneurship and the Disabled: An Exploratory Study on the Deaf and Hard of Hearing Community. Babson College Entrepreneurship Research Conference, Babson College and Whitman College of Business.
DeMartino, R., Angelis, J., Miller, J., & Murthy, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. POMS Annual Meeting.
DeMartino, R., (2010). Overcoming Barriers to Commercializing Radical Innovation. An Evening About Innovation, ASQ, SRE, INCOSE, and PDMA.
DeMartino, R., (2009). Solidifying a Business Concept & Opportunity Assessment. SCORE Annual Meeting 2009, SCORE Rochester Chapter.
DeMartino, R., (2008). Enetrepreneurship in the Digital Domain. Getting to the Point: Ideas, Process, and Products, NCIIA Annual Conference.
DeMartino, R., (2008). Economic Development and RIT. 12th Annual Business Conference: Economic Development is Everyone's Business, Rochester Women's Network (RWN).
DeMartino, R., Jacques, P., & Palrecha, R. (2008). Running head: Revisiting Mcclelland: Distinguishing Motives. Academy of Management, Annual Meeting.
DeMartino, R., (2008). Deaf and Hard of Hearing Entrepreneurship. NTID Foundation Board Meeting.
DeMartino, R., (2008). Solidifying a Business Concept & Opportunity Assessment. SCORE, SCORE Rochester Chapter.
DeMartino, R., (2008). Organizing for Radical Innovation. ASQ/IIE, Annual Rochester Chapter, American Society for Quality and Institute of Industrial Engineers.
DeMartino, R., (2007). The Entrepreneurial Spirit and Its Impact on upstate NY. Business Development Solutions, Entrepreneurial Spirit Week, Business Develeopment Solutions, Inc..
DeMartino, R., & Perotti, V. (2007). Developing an Experiential Entrepreneurship Program in Digital Industries and New Media. NCIIA 11th Annual Meeting/Conference, March 22024 2007, National Association of Inventors & Innovators Alliance.
DeMartino, R., (2007). Organizing and Managing Radical Innovation. Vodafone Expert Symposium, Brandenburg Technical University.
DeMartino, R., Barbato, R., & Jacques, P. (2006). The Entrepreneurial Motivations of Non-employer Entrepreneurs. Academy of Management Annual Conference.
DeMartino, R., (2004). Internal Corporate Venturing as a Vehicle to Commercialize Radical Innovation: Exploring Effective Managerial Approaches. Academy of Management Annual Meeting.
Invited Article/Publication
DeMartino, R., Murthy, R., & Atkins, S. (2023). Career Motivators And Dynamics Of Entrepreneurship In The Deaf Community. Journal of Developmental Entrepreneurship . .
DeMartino, R., Murthy, R., Miller, J., & Angelis, J. (2015). Looking Inside the Black Box of Growth in Declining Small Firms: The Role of Growth Factors, Planning, and Implementation. Advances in Entrepreneurship, Firm Emergence and Growth . .
Stromeyer, W., Miller, J., SriramachandraMurthy, R., & DeMartino, R. (2014). The Prowess and Pitfalls Of Bayesian Structural Equation Modelling: Important Considerations For Management Research. Journal of Management . .
DeMartino, R., Neck, H., Dwyer, P., & Treese, C. (2012). Radical Innovation in Medium-Sized Enterprises: An Exploratory Study of Strategic Intent and Innovation Process. International Journal of Entrepreneurship and Innovation Management . .
DeMartino, R., Clarcq, J., & Palanski, M. (2011). George C. Marshall: An Enduring Model of Leadership Effectiveness. Journal of Character and Leadership Integration . 17-34.
Barbato, R., Demartino, R., & Jacques, P. (2009). The Entrepreneurial Motivations of Non-Employer Entrepreneurs. New England Journal of Entrepreneurship . .
DeMartino, R., O'Connor, G., & Paulson, A. (2008). Organizational Approaches to Building a Radical Innovation Dynamic Capability. International Journal of Technology Management . .
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations . .
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2006). Balancing localization and globalization: exploring the impact of firm internationalization on a regional cluster. Entrepreneurship and Regional Development 17. .
DeMartino, R., Zygliodopoulos, S., & Reid, D. (2006). Cluster Reputation as a Facilitator in the Internationalization of Small and Medium Sized Enterprises. Corporate Reputation Review 9. .
DeMartino, R., & O'Connor, G. (2006). Organizing for Radical Innovation: An exploratory study of the structural aspects of RI Management Systems in Large Established Firms. Journal of Product Innovation Management . .
DeMartino, R., Barbato, R., & Jacques, P. (2006). Exploring the Career/Achievement and Family Orientations Difference between Entrepreneurs and Non-Entrepreneurs: The impact of sex and dependent status. Journal of Small Business Management . .
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2005). The Internationalization Journey of a High Tech Cluster. Thunderbird International Business Review 47. 529-554.
DeMartino, R., (2004). JML Optical at the Crossroads: Exploring Growth and Exit Strategies of a Family Business. Journal of Entrepreneurship Education 2. .
DeMartino, R., & Barbato, R. (2003). Differences Among Women and Men MBA Entrepreneurs: Exploring Family Flexibility and Wealth Creation as Career Motivators. Journal of Business Venturing . 815-32.
DeMartino, R., & Barbato, R. (2002). An Analysis of the Motivational Factors of Intending Entrepreneurs. Journal of Small Business Strategy . .
Full Length Book
(2021). Online Teaching and Learning in Higher Education during COVID-19: International Perspectives and Experiences (Routledge). Boraso, R., DeMartino, R., Harris, N., & Miller, D.
(2016). Perspectives on deafness. Diversity in deaf education,. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
Book Chapter
(2021). Could COVID-19 be a Catalyst for Disruption in Higher Education?. Online Teaching and Learning in Higher Education during COVID-19: International Perspectives and Experiences (Routledge). Boraso, R., DeMartino, R., Harris, N., & Miller, D.
(2016). 21st-century deaf workers: Going beyond. Perspectives on deafness. Diversity in deaf education,. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
Published Conference Proceedings
Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V. (2015). Deaf Workers: Educated and Employed, but Limited in Career Growth. International Congress on the Education of the Deaf.
DeMartino, R., (2012). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.
Miller, J., Angelis, J., Murthy, R., & DeMartino, R. (2011). Of Breeds, Tricks and Age: the Case of Small Business Growth and Market Choice Strategy. Academy of Marketing Science.
DeMartino, R., Atkins, W., Barbator, R., & Perotti, V. (2011). Entrepreneurship in the Disability Community: An Exploratory Study on Deaf and Hard of Hearing Community (Summar. Babson College Entrepreneurship Research Conference.
Angelis, J., Sriramachandramurthy, R., Miller, J., & DeMartino, R. (2011). Intentionality to Reality: A Study of How Small Businesses Begin Their Road to Growth. United States Association for Small Business and Entrepreneurship.
Angelis, J., Murthy, R., Miller, J., & DeMartino, R. (2011). The Effect of Resources, Entrepreneurship, and Strategic Intent on Small Business Growth Processes. PONDS.
Angelis, J., Murthy, R., Miller, J., & DeMartino, R. (2010). See How They Grow: Studying Small Venture Growth Through a Qualitative Lens. The Ewing Marion Kauffman Foundation.
Murthy, R., Angelis, J., Miller, J., & DeMartino, R. (2010). Intentionality of Growth: How Strategic Intent Affects Growth Tactics. INFORMS.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2006). Digital Entrepreneurship. EDGE.
DeMartino, R., & Neck, H. (2005). Corporate Entrepreneurship through Radical Innovation. Babson-Kauffman Entrepreneurship Research Conference.
DeMartino, R., & Jacques, P. (2005). Exploring Hakim's Preference Theory In The Field Of Entrepreneurship: A Test Of The Career Patterns Of Female Entrepreneurs. Babson-Kauffman Entrepreneurship Research Conference.
DeMartino, R., & O'Connor, G. (2004). Organizing for Radical Innovation: An exploratory study of the structural aspects of RI Management Systems in Large Established Firms.. Product Management Development Association.
DeMartino, R., Barbato, R., & Jacques, P. (2004). Exploring the Career and Family Orientations of Entrepreneurs:. Small Business Institute Directors’ Annual Conference, Clearwater FL..
DeMartino, R., Zygliodopoulos, S., & Reid, D. (2003). Investigating the Applicability of three theoretical. European International Business Association (EIBA), Copenhagen, Denmark.
DeMartino, R., Zygliodopoulos, S., Demartino, R., & Reid, D. (2003). Cluster Reputation and the Internationalization of Small and Medium Sized Enterprises. Conference on Clusters, Industrial Districts and Firms: The Challenge of Globalization, Modena, Italy.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2002). New Business Creation and Technology Transfer in the Rochester Photonics Cluster. Proceedings title needed.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2002). Emerging Photonics Industry: The Success Vulnerability Paradigm. Proceedings title needed.
DeMartino, R., & Barbato, R. (2002). Motivational Factors of Female and Male Entrepreneurs. Journal of Business Venturing 18 (2003) 815 - 832.
DeMartino, R., Reid, D., & Zygliodopoulos, S. (2002). Balancing Localization and Globalization: Exploring the Impact of Globalization on an a Opto-Photonics Cluster. Proceedings title needed.
DeMartino, R., & Barbato, R. (2000). MBA Entrepreneurs: A call for Research. SBIDA Regional Conference.

Currently Teaching

MGMT-350
Entrepreneurship
3 Credits
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture. It addresses the role of entrepreneurship in the economy and how entrepreneurial ventures are managed for growth.
MGMT-720
Entrepreneurship and Technology Entrepreneurship
3 Credits
This course studies the process of creating new ventures with an emphasis on understanding the role of the entrepreneur in identifying opportunities, seeking capital and other resources, and managing the formation and growth of a new venture.

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