Sorim Chung Headshot

Sorim Chung

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Office Hours
Tuesdays 11:00 AM - 2:00 PM Thursdays 11:00 AM - 12:00 PM
Office Location
Office Mailing Address
Room 2329 Max Lowenthal Hall 107 Lomb Memorial Drive Rochester, NY 14623

Sorim Chung

Associate Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BJ, MA, University of Missouri, Columbia; MA, Ph.D., University of California, Riverside

Bio

Dr. Sorim Chung is an Associate Professor of Marketing (tenured). She received her Ph.D. (concentration: marketing) from the University of California-Riverside School of Business and her M.A. and B.J. (Bachelor of Journalism) in advertising from the University of Missouri-Columbia School of Journalism.

Her research interests focus on technology-driven consumer behavior and inclusive marketing, particularly in the context of sensory perception. She has published several research articles in leading marketing journals such as Psychology and Marketing and International Journal of Advertising.

Dr. Chung also has over 10 years of marketing industry experience. She worked for Nike, BMG (Bertelsmann Music Group), and Samsung (Cheil Worldwide) and successfully launched various marketing campaigns/projects including several award-winning advertisements and digital marketing campaigns.

Select Scholarship

Peer-Reviewed Journal Articles

Chung, Sorim and S. Adam Brasel (2022), “Digital Claustrophobia: Affective Responses to Digital Design Decisions,” Computers in Human Behavior Reports.

Chung, Sorim (2022), “Interface Driven Customer Experience: Redefining User Interface (UI) Design Approaches for Automotive Infotainment System,” IEEE Consumer Electronics Magazine (Impact factor 4.14; SJR journal rank: Q1 in Human-Computer Interactions).

Chung, Sorim (2022), “The Effect of Claustrophobic Tendencies on Digital Spatial Preferences,” Frontiers in Psychology (Impact factor 4.23), 1–9.

Chung, Sorim and M. Karampela (2021), Investigating the Interplay of Device Type, Product Familiarity, and Shopping Motivations on the Accuracy of Product Size Estimations in E-Commerce Settings,” Psychology & Marketing (Impact factor 5.51; ABS rating 3; ABDC rating A; RIT rating TOP), 38(9), 1498–1512.

Chung, Sorim, C. Cho, and A. Chakravarti (2021), “It Is Different than What I Saw Online: Negative Effects of Webrooming on Purchase Intentions,” Psychology & Marketing (Impact factor 5.51; ABS rating 3; ABDC rating A; RIT rating TOP), 39(1), 131–149.

Chung, Sorim and N. Hair (2021), “The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes,” International Journal of Advertising (Impact factor 5.89; ABS rating 2; ABDC rating A; RIT rating PREFERRED), 40(8), 1343–1365. 

Chung, Sorim, T. Kramer, and E. Wong (2018), “Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers’ Engagement, Affect, and Purchase Decisions,” Psychology & Marketing (Impact factor 5.51; ABS rating 3; ABDC rating A; RIT rating TOP), 35(11), 795-806. 

 

Courses Taught

MKTG-230 Principles of Marketing

MKTG-370 Advertising and Promotion Management

MKTG-489 Integrated Brand Communications

MKTG 763 Buyer Behavior (MBA) 

Currently Teaching

MKTG-230
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
MKTG-763
3 Credits
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy.

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