RESEARCH. Her research interests focus on technology-driven consumer behavior, particularly in the context of sensory perception. She has published several research articles in leading marketing journals such as Psychology and Marketing and International Journal of Advertising.

INDUSTRY EXPERIENCE. Dr. Chung brings over a decade of experience in the marketing industry across the U.S. and Asia-Pacific. She worked as a marketing manager at Nike and BMG (Bertelsmann Music Group), and as an advertising account executive at Cheil Worldwide, a leading multinational advertising agency within the Samsung Group. 

She led more than 100 marketing campaigns and digital initiatives throughout her career, including several award-winning campaigns. At Nike, she developed and executed marketing campaigns across all major product lines, from basketball and soccer to running and women’s products. She also played a key role in launching some of the brand’s earliest and most innovative digital initiatives. She successfully launched Nike’s first branded avatar store (highlighted in the Wall Street Journal), the brand’s first GPS-driven, real-time location-based mobile campaign, and its first snowboard campaign. She also established the brand's social media presence across major platforms. At BMG, in addition to her core marketing responsibilities, she joined the company’s first digital music business initiative, where she successfully led its inaugural secure digital music download service.

Dr. Chung has expertise in both digital and traditional marketing, with a strong background in advertising, web/mobile marketing, brand management, product development/management, event and retail marketing, public relations, media planning, and market research. Additionally, she has extensive experience implementing and managing marketing analytics systems across diverse international markets.

TEACHING. She teaches marketing at both the undergraduate and MBA levels. Her teaching focuses on connecting core marketing concepts to real-world practice while encouraging students to think outside the box, stay curious, and approach challenges creatively. She was nominated for the Eisenhart Award for Outstanding Teaching, RIT’s highest teaching honor.

COURSES TAUGHT
MKTG-230 Principles of Marketing
MKTG-370 Advertising and Promotion Management
MKTG-489 Integrated Brand Communications
MKTG-761 Marketing Concepts and Commercialization (MBA)
MKTG 763 Buyer Behavior (MBA)