Her research focuses on technology-driven consumer behavior and inclusive marketing, with particular attention to sensory perception. Her work has appeared in leading marketing journals, including Psychology & Marketing and the International Journal of Advertising.

Before entering academia, Dr. Chung spent over a decade in the marketing industry across the U.S. and Asia-Pacific, working as a marketing manager at Nike and BMG, and as an advertising account executive at Cheil Worldwide.

Throughout her career, she led more than 100 marketing campaigns, many of them award-winning and digitally groundbreaking. At Nike, she managed large-scale campaigns across all major product lines—from basketball and soccer to running and women's products—and played a key role in building the brand's first digital marketing infrastructure and pioneering its earliest digital initiatives, including its first branded avatar store (featured in the Wall Street Journal), its first GPS-based real-time mobile campaign, and its first snowboard campaign. She also played a key role in building out Nike's early social media presence and supported preparations for the NIKEiD Asia-Pacific regional launch. At BMG, she managed marketing for several key labels and artists, including George Winston, Christina Aguilera, and Westlife, and contributed to the company's first digital music initiative, leading its inaugural secure digital download service.

Dr. Chung brings deep expertise across digital and traditional marketing—covering advertising, web/mobile marketing, brand development and management, product marketing, retail and event marketing, public relations, media planning, and market research—along with extensive experience managing global marketing and deploying marketing analytics systems across international markets.

Dr. Chung teaches both undergraduate and MBA courses and is dedicated to helping students build a strong foundation in marketing. She encourages them to think creatively—leveraging emerging trends and technologies to approach problems in innovative ways.

Awards

Best Ph.D. Graduate Award | U. of California, Riverside                          

New York Festivals Award | Nike Football campaign

New York Festivals Award | Nike Running campaign

New York Festivals Award | Nike homepage renewal

Just Do It Award | Nike Running campaign   

Just Do It Award | Digital marketing team development

Times Asia-Pacific Advertising Award | Silver | Nike Football campaign

Korea Advertising Award | Gold | Nike Football campaign                      

Korea Advertising Award | Bronze | Nike “Human Potential” campaign