Sorim Chung Headshot

Sorim Chung

Assistant Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business
schung@saunders.rit.edu
585-475-4405
Office Location
LOW-3343

Sorim Chung

Assistant Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BJ, MA, University of Missouri, Columbia; MA, Ph.D., University of California, Riverside

Bio

Dr. Sorim Chung is an Assistant Professor of Marketing at the Saunders College of Business. She holds a Ph.D. in Management with a concentration in Marketing from the University of California-Riverside and received her M.A. and B.J. (Bachelor of Journalism) in Advertising from the University of Missouri-Columbia School of Journalism.

Her research focuses on technology-driven consumer behavior, particularly in the context of sensory marketing (visual and spatial perception), and she has published several research articles in leading marketing journals such as Psychology and Marketing and International Journal of Advertising.

Dr. Chung also has over 10 years of marketing industry experience. She worked for Nike, BMG (Bertelsmann Music Group), and Samsung (Cheil Worldwide) and successfully launched various marketing campaigns/projects including several award-winning advertisements and digital marketing campaigns.

schung@saunders.rit.edu
585-475-4405

Select Scholarship

Peer-Reviewed Journal Articles

Chung, Sorim and S. Adam Brasel (2022), “Digital Claustrophobia: Affective Responses to Digital Design Decisions,” Computers in Human Behavior Reports.

Chung, Sorim (2022), “Interface Driven Customer Experience: Redefining User Interface (UI) Design Approaches for Automotive Infotainment System,” IEEE Consumer Electronics Magazine (Impact factor 4.14; SJR journal rank: Q1 in Human-Computer Interactions).

Chung, Sorim (2022), “The Effect of Claustrophobic Tendencies on Digital Spatial Preferences,” Frontiers in Psychology (Impact factor 4.23), 1–9.

Chung, Sorim and M. Karampela (2021), Investigating the Interplay of Device Type, Product Familiarity, and Shopping Motivations on the Accuracy of Product Size Estimations in E-Commerce Settings,” Psychology & Marketing (Impact factor 5.51; ABS rating 3; ABDC rating A; RIT rating TOP), 38(9), 1498–1512.

Chung, Sorim, C. Cho, and A. Chakravarti (2021), “It Is Different than What I Saw Online: Negative Effects of Webrooming on Purchase Intentions,” Psychology & Marketing (Impact factor 5.51; ABS rating 3; ABDC rating A; RIT rating TOP), 39(1), 131–149.

Chung, Sorim and N. Hair (2021), “The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes,” International Journal of Advertising (Impact factor 5.89; ABS rating 2; ABDC rating A; RIT rating PREFERRED), 40(8), 1343–1365. 

Chung, Sorim, T. Kramer, and E. Wong (2018), “Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers’ Engagement, Affect, and Purchase Decisions,” Psychology & Marketing (Impact factor 5.51; ABS rating 3; ABDC rating A; RIT rating TOP), 35(11), 795-806. 

 

Currently Teaching

MKTG-230
Principles of Marketing
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
MKTG-763
Buyer Behavior
3 Credits
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy.

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