Sorim Chung
Associate Professor
FA25: Tuesday 11:30 AM-1:30 PM, 3:30-5:30 PM; Thursday 3:30-5 PM; and by appointment.
Dr. Chung will be teaching the following courses in Spring 2025–26. Please contact her if you have any questions:
- MKTG 230 SEC 1 at 11 am (Tue & Thu)
- MKTG 230 SEC 2 at 3:30 pm (Tue & Thu)
- MKTG 763 Buyer Behavior at 5:30 pm (Thu)
Sorim Chung
Associate Professor
Education
BJ, MA, University of Missouri, Columbia; MA, Ph.D., University of California, Riverside
Bio
Dr. Sorim Chung is an Associate Professor of Marketing (tenured). She earned her Ph.D. in Marketing from the University of California, Riverside School of Business, and holds both an M.A. and a B.J. (Bachelor of Journalism) in Advertising from the University of Missouri-Columbia School of Journalism.
Her research interests focus on technology-driven consumer behavior and inclusive marketing, particularly in the context of sensory perception. She has published several research articles in leading marketing journals such as Psychology and Marketing and International Journal of Advertising.
Dr. Chung brings over a decade of experience in the marketing industry, covering both the U.S. and Asia-Pacific regions. She was a marketing manager at Nike and BMG (Bertelsmann Music Group) and worked as an advertising account executive at Cheil Worldwide, a leading multinational advertising agency under the Samsung Group.
Over the course of her career, Dr. Chung led the development and execution of more than 100 marketing campaigns, including several award-winning and digitally innovative initiatives. At Nike, she developed and executed marketing campaigns across all major product lines, from basketball and soccer to running and women’s products. She also played a key role in launching some of the brand’s earliest and most innovative digital initiatives. She successfully launched Nike’s first branded avatar store (highlighted in the Wall Street Journal), the brand’s first GPS-driven, real-time location-based mobile campaign, and its first snowboard campaign. She also established the brand's social media presence across major platforms. At BMG, in addition to her core marketing responsibilities, she joined the company’s first digital music business initiative, where she successfully led its inaugural secure digital music download service.
She brings expertise in both digital and traditional marketing, with a strong background in advertising, web/mobile marketing, brand management, product development, event and retail marketing, public relations, media planning, and market research. Additionally, she has extensive experience implementing and managing marketing analytics systems across diverse international markets.
Courses Taught
MKTG-230 Principles of Marketing
MKTG-370 Advertising and Promotion Management
MKTG-489 Integrated Brand Communications
MKTG 763 Buyer Behavior (MBA)
Select Scholarship
Peer-Reviewed Publications
Chung & Brasel (2023), “Digital Claustrophobia: Affective Responses to Digital Design Decisions,” Computers in Human Behavior Reports (IF 4.9).
Chung (2023), “Interface Driven Customer Experience: Redefining User Interface (UI) Design Approaches for Automotive Infotainment System,” IEEE Consumer Electronics Magazine (IF 4.14)
Chung (2022), “The Effect of Claustrophobic Tendencies on Digital Spatial Preferences,” Frontiers in Psychology (IF 4.23)
Chung & Karampela (2021),”Investigating the Interplay of Device Type, Product Familiarity, and Shopping Motivations on the Accuracy of Product Size Estimations in E-Commerce Settings,” Psychology & Marketing (IF 8.9; ABS rating 3; RIT TOP)
Chung et al. (2021), “It Is Different than What I Saw Online: Negative Effects of Webrooming on Purchase Intentions,” Psychology & Marketing (IF 8.9; ABS rating 3; RIT TOP)
Chung & Hair (2021), “The Adverse Effects of Mobile Devices on Willingness to Donate and Online Fundraising Outcomes,” International Journal of Advertising (IF 6.2; ABS rating 2; RIT PREFERRED)
Chung et al. (2018), “Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers’ Engagement, Affect, and Purchase Decisions,” Psychology & Marketing (IF 8.9; ABS rating 3; RIT TOP)
Select Awards
Best Ph.D. Graduate Award | U. of California, Riverside
New York Festivals Award | Nike Football campaign
New York Festivals Award | Nike Running campaign
New York Festivals Award | Nike homepage renewal
Just Do It Award | Nike Running campaign
Just Do It Award | Digital marketing team development
Times Asia-Pacific Advertising Award | Silver | Nike Football campaign
Korea Advertising Award | Gold | Nike Football campaign
Korea Advertising Award | Bronze | Nike “Human Potential” campaign
Currently Teaching
In the News
-
October 13, 2023
Saunders College of Business nears completion of massive building project
RIT business students and faculty have experienced a number of major enhancements to Max Lowenthal Hall since the start of the fall semester, as the home of Saunders College of Business nears completion of a multi-million dollar expansion and renovation project.
-
June 12, 2023
2022-23 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2022-23 academic year.
-
November 14, 2022
Chung publishes research article
-
March 2, 2021
Team’s paper accepted at conference