Zagreb, Croatia | BS Global Business Management | Assessment of Learning

Core Learning Goals & Objectives

Program Goal #1: Managing People and Processes – Achieving business goals and influencing others towards a common purpose in a global environment 

  1. Apply leadership and teamwork concepts to global business.
  2. Formulate and implement local and global projects.

Program Goal #2: Global Fundamental Elements: Practice the strategic, cultural, managerial, and collaborative actions to become/remain competitive in a global environment

  1. Manage the various functions of a global business.
  2. Develop Corporate strategy that considers differences in a global business.

Outcomes Data

We have compiled data to assess competency objectives through our BS Global Business Management  program courses, These course serves as a comprehensive tool for evaluating progress toward our key objectives and AACSB accreditation standards, as it is a mandatory requirement for all undergraduate students. We have outlined various assessment methods across different areas of the course, which allow us to collect data and measure performance against established benchmarks.

See program outcomes data here: Zagreb, Croatia | BS Global Business Management

Closing the Loop & Continuous Improvement

When program objective assessments are submitted, the submission form includes a section for a "closing the loop" discussion. This allows for reflection on potential adjustments that could be made to enhance the ongoing improvement of the BS Global Business Management program. These discussions, along with other efforts, have highlighted areas where changes could be implemented.

Student performance

  • The program advisory board recommended several enhancements to align with industry needs, including: Increased experiential learning. Curricular updates informed by industry trends. Expansion of co-op opportunities for international students to facilitate educational exchange. Exploration of skills required in the “AI Workplace.”

Potential changes to assessment methods

  • MKTG-215 Principles of Marketing - Additional hands-on marketing analysis examples were added following an assessment of Core Goal 2: Applied Focus, which narrowly missed the benchmark. This improvement led to benchmark achievement in the next cycle.
  • FINC-220 Course Adjustments - In response to performance gaps in FINC courses, following the assessment of Core Goal 1: Analytical and Critical Skills, lectures were modified to clarify differences between US GAAP and European GAAP, and structured assignments were introduced to enhance clarity.

MGMT-560 Strategic Management- In response to the assessment of Core Goal 3: Creative Problem Solving in two cycles, both of which failed to meet the benchmark, following the first cycle faculty introduced probe tests, prior to exams, and in the second cycle, introduced additional preparation of students for using CAPSIM.