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Salary and Career Info

Advertising and Public Relations BS

Advertising and public relations will teach you to analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Program skills

Students have the capabilities and understandings of:

  • Spoken, visual, and mediated communication.
  • Conducting quantitative and qualitative research, and statistical analyses.
  • Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
  • Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
  • Creating campaigns for public relations and advertising

Program job titles reported

Merchandise Service Coordinator; Events Planner; Digital Marketing Coordinator; Advertising Script Writer; Junior Copywriter; Digital Outreach Specialist

Select program hiring partners

Abiomed; Apple; ARCMIS Corp; Blue Bear Creative; Caribou Coffee; Catholic Family Center; CGI Communications; Finger Lakes Performing Provider System (FLPPS); Fromagination; Garlock Sealing Technologies; Hands & Voices; LaLew Public Relations; RIT - Center for Campus Life; RIT - College of Liberal Arts; The Walt Disney Company; Tri Sigma


Outcome Rates

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 85.71%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 85.71%
Full-time Graduate Study 0%
Alternative Plans 0%

Experiential Learning

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. 

Co-ops take your knowledge and turn it into know-how. A liberal arts co-op provides hands-on experience that enables you to apply your knowledge in professional settings while you make valuable connections between course work and real-world applications.

Students in the advertising degree are required to complete one cooperative education experience.