In our advertising degree you'll analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.
Program skills
Students have the capabilities and understandings of:
- Spoken, visual, and mediated communication.
- Conducting quantitative and qualitative research, and statistical analyses.
- Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
- Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
- Creating campaigns for public relations and advertising
Program job titles reported
Merchandise Service Coordinator; Events Planner; Digital Marketing Coordinator; Advertising Script Writer; Junior Copywriter; Digital Outreach Specialist
Select program hiring partners
Abiomed; Apple; ARCMIS Corp; Blue Bear Creative; Caribou Coffee; Catholic Family Center; CGI Communications; Finger Lakes Performing Provider System (FLPPS); Fromagination; Garlock Sealing Technologies; Hands & Voices; LaLew Public Relations; RIT - Center for Campus Life; RIT - College of Liberal Arts; The Walt Disney Company; Tri Sigma
85.71%
Outcome Rates*
100%
Knowledge Rate
| Outcome | % of Students |
|---|---|
| Employed | 85.71% |
| Full-time Graduate Study | 0% |
| Alternative Plans | 0% |
Cooperative Education
Cooperative Education
What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart.
Students in the advertising degree are required to complete one cooperative education or internship experience.