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Salary and Career Info

Advertising and Public Relations BS

Advertising and public relations prepares you to analyze audiences, craft persuasive messages, and effectively create compelling connections with the right audiences on the right platform, from websites, social media, and blogs to video and photography sites and news channels.

Program skills

Students have the capabilities and understandings of:

  • Spoken, visual, and mediated communication.
  • Conducting quantitative and qualitative research, and statistical analyses.
  • Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
  • Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
  • Creating campaigns for public relations and advertising

Program job titles

Account Executive (advertising, marketing, and communications firms); Advertising Script Writer; Advertising Traffic and Production Manager; Campaign Manager; Content Producer; Copywriter; Digital Advertising Placement Strategist; Event Planner; Marketing Manager; Media Operations Specialist; Media Placement Strategist; Merchandise Service Coordinator; Project Coordinator; Public Relations Manager; Social Media Manager

Select program hiring partners

Partners + Napier; LeChase Construction Services, LLC; Centage; Butler/Till; Brain and Spine Surgeons of New York; Apple; Blue Bear Creative; Caribou Coffee; CGI Communications; Finger Lakes Performing Provider System (FLPPS); Hands & Voices; LaLew Public Relations; The Walt Disney Company


Outcome Rates for Advertising and Public Relations BS

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 88.89%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 88.89%
Full-time Graduate Study 0%
Alternative Plans 0%

Experiential Learning

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. 

Co-ops take your knowledge and turn it into know-how. A liberal arts co-op provides hands-on experience that enables you to apply your knowledge in professional settings while you make valuable connections between course work and real-world applications.

Students in the advertising degree are required to complete one cooperative education experience.