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Salary and Career Info

Advertising and Public Relations BS

In our advertising degree you'll analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

Program skills

Students have the capabilities and understandings of:

  • Spoken, visual, and mediated communication.
  • Conducting quantitative and qualitative research, and statistical analyses.
  • Writing speeches, news releases, advertising copy, newsletters, feature articles, and managing various digital and social media platforms.
  • Designing layouts for newsletters, brochures, and other print materials through knowledge of the Adobe Suite
  • Creating campaigns for public relations and advertising

Program job titles reported

Copywriter; Media Planner; Account Executive; Public Relations Specialist; Strategist; Marketing Coordinator; Marketing Communication Specialist; Social Media Specialist

Select program hiring partners

Abiomed, Apple, Blue Bear Creative, Calspan Corporation, Caribou Coffee, CGI Communications, City of Rochester, EC Scott Group, Finger Lakes Performing Provider System (FLPPS), Garlock Sealing Technologies, Innovative Solutions, ITT Corporation, Kodak Alaris, Six Flags Entertainment Corporation, The Walt Disney Company


  • Advertising, PR, and Marketing

  • Food and Beverage

  • Higher Education

  • Internet and Software

  • Journalism, Media, and Publishing

  • Medical Devices

  • Non-Profit


Outcome Rates*

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).


Knowledge Rate

*Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 100.00%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 100.00%
Full-time Graduate Study 0%
Alternative Plans 0%

Cooperative Education

Cooperative Education

Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success.

Students in the advertising degree are required to complete one cooperative education or internship experience.