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Salary and Career Info

Business Administration: Marketing BS

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.

Program skills

Students gain an understanding of business marketing operations with an emphasis on consumer buying behavior, marketing planning, digital business, and business problem-solving. Students receive core business preparation with courses in the functional areas of business (marketing, operations finance, accounting, information systems), with additional courses in communication, ethics, and interpersonal skills. 

Program facilities equipment

The Sklarsky Center for Business Analytics features the latest technology and equipment, including Bloomberg Terminals and the most advanced analytics software. The REDCOM Active Learning Lab provides the business environment that maximizes the utilization of technology for digital interaction and team networking. Computer labs currently have 60 PC’s hooked up to a network server, including wireless connectivity.

Program job titles reported

Executive Assistant; Account Development Representative; Service Sales Representative; Marketing Associate; Marketing Coordinator; ETL Developer

Select program hiring partners

AccuCoat Inc; American Campus Communities; Blue Cross Blue Shield of WNY; Calix; Cintas Corporation; CloudCheckr; Complemar Partners, Inc.; Contento's Demolition and Environmental Contracting; Corsailles de Nantes; Cutting Edge Laser Technologies; Find What's Rare; Heart Health Intelligence; Innovative Solutions; Linden Digital Marketing LLC; Poplar Point Studios; PPC Broadband, Inc.; Savage-Katz Productions, LLC;  Surescripts; The Bonadio Group; Two six - Performance Marketing Agency; Wegmans Food Markets

 

100%

Outcome Rates*

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).

81%

Knowledge Rate

*Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 100.00%
Full-time Graduate Study 0%
Alternative Plans 0%
Outcome % of Students
Employed 100.00%
Full-time Graduate Study 0%
Alternative Plans 0%

Accreditation

Saunders College of Business undergraduate and graduate programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, the premier accrediting organization for business schools. Less than 5 percent of the institutions granting business degrees have received this accreditation.

Cooperative Education

Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. RIT co-op is designed for your success.

Students in the marketing degree are required to complete at least one block of cooperative education.