Explore the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.
Students gain an understanding of business marketing operations with an emphasis on consumer buying behavior, marketing planning, digital business, and business problem-solving. Students receive core business preparation with courses in the functional areas of business (marketing, operations finance, accounting, information systems), with additional courses in communication, ethics, and interpersonal skills.
Program facilities equipment
The Sklarsky Center for Business Analytics features the latest technology and equipment, including Bloomberg Terminals and the most advanced analytics software. The REDCOM Active Learning Lab provides the business environment that maximizes the utilization of technology for digital interaction and team networking. Computer labs currently have 60 PC’s hooked up to a network server, including wireless connectivity.
Program job titles reported
Product Analyst; Sales Representative; Marketing Research Associate; Marketing Manager; Business Analyst; Project Editor; Advertising Sales Account Executive; Product and Brand Manager; Retail Buyer; Market Analyst; Consultant
Select program hiring partners
ABM Industries Inc., Atticus Financial Group, Carestream Health, CGI Communications, Inc., Cornell University, Envative, Genesee Country Village & Museum, JAS Recruitment, Nicopure Labs, Paychex, Inc., Print-O-Stat, Inc., Reflexion Interactive Technologies, Rochester Red Wings, Rochester Regional Health, Seabreeze Amusement Park, SocialSEO Inc, The North Face, Trone Brand Energy, Wegmans Food Markets, Your Vanity Realty, LLC
|Outcome||% of Students|
|Full-time Graduate Study||18.00%|
Saunders College of Business undergraduate and graduate programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, the premier accrediting organization for business schools. Less than 5 percent of the institutions granting business degrees have received this accreditation.
Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. Learn more about how co-op at RIT is designed for your success.