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Salary and Career Info

Business Administration: Marketing BS

Explore the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior.

Program skills

Students gain an understanding of business marketing operations with an emphasis on consumer buying behavior, marketing planning, digital business, and business problem-solving. Students receive core business preparation with courses in the functional areas of business (marketing, operations finance, accounting, information systems), with additional courses in communication, ethics, and interpersonal skills. 

Program facilities equipment

The Sklarsky Center for Business Analytics features the latest technology and equipment, including Bloomberg Terminals and the most advanced analytics software. The REDCOM Active Learning Lab provides the business environment that maximizes the utilization of technology for digital interaction and team networking. Computer labs currently have 60 PC’s hooked up to a network server, including wireless connectivity.

Program job titles reported

Product Analyst; Sales Representative; Marketing Research Associate; Marketing Manager; Business Analyst; Project Editor; Advertising Sales Account Executive; Product and Brand Manager; Retail Buyer; Market Analyst; Consultant

Select program hiring partners

ABM Industries Inc., Atticus Financial Group, Carestream Health, CGI Communications, Inc., Cornell University, Envative, Genesee Country Village & Museum, JAS Recruitment, Nicopure Labs, Paychex, Inc., Print-O-Stat, Inc., Reflexion Interactive Technologies, Rochester Red Wings, Rochester Regional Health, Seabreeze Amusement Park, SocialSEO Inc, The North Face, Trone Brand Energy, Wegmans Food Markets, Your Vanity Realty, LLC

Industries


  • Advertising, PR, and Marketing

  • Higher Education

  • Human Resources

  • Investment Banking

  • Journalism, Media, and Publishing

  • Manufacturing

  • Oil and Gas

  • Other Industries

93%

Outcome Rates*

Total percentage of graduates who have entered the workforce, enrolled in full-time graduate study, or are pursuing alternative plans (military service, volunteering, etc.).

90%

Knowledge Rate

*Total percentage of graduates for whom RIT has verifiable data, compared to national average knowledge rate of 41% per NACE.
Outcome % of Students
Employed 75.00%
Full-time Graduate Study 18.00%
Alternative Plans 0%
Outcome % of Students
Employed 75.00%
Full-time Graduate Study 18.00%
Alternative Plans 0%

Accreditation

Saunders College of Business undergraduate and graduate programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, the premier accrediting organization for business schools. Less than 5 percent of the institutions granting business degrees have received this accreditation.

Cooperative Education

Cooperative Education

Cooperative education, or co-op for short, is full-time, paid work experience in your field of study. And it sets RIT graduates apart from their competitors. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. Learn more about how co-op at RIT is designed for your success