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Faculty & Staff

Xiao Wang

Associate Professor
3194 Eastman Hall
BA, Beijing University of Aeronautics and Astronautics; MA, Marquette University; Ph.D. Florida State University

Dr. Wang primarily teaches public relations in the School of Communication. His research focuses on health campaign design, social media/big data, and intercultural communication. Dr. Wang has examined the role of cognitions and emotions in guiding one’s intentions to perform social and health behaviors (e.g., expressing support for a social cause or donation). He is also interested in how cultural differences influence one’s communication behaviors or acceptance of persuasive messages. Dr. Wang's research has been published in several top-tier journals in the field of communication, including Communication Research, Health Communication, Journal of Broadcasting and Electronic Media, and New Media and Society.

Dr. Wang is currently working on a number of projects related to big data and social network analysis in strategic and health communication.

Journal Publications [ISI 5-Year Impact Factor: Thomson Reuters 2016]

Wang, X., & Zhao, X. The mediating role of temporal considerations on the effects of self-affirmation on audience responses to organ donation messages. Health Communication. [1.93]

Wang, X. (2016). Risk perceptions, moral attitudes, and anticipated guilt in U.S. consumers’ climate change behavioral intentions. Journal of Risk Research. Advance online publication. [1.39]

Wang, X., Hickerson, A. A., & Arpan, L. M. (2015). The role of self-affirmation and user status on readers’ response to identity-threatening news. Communication Research. Advance online publication. [3.47]

Wang, X. (2016). Excelling in multitasking and enjoying the distraction: Predicting intentions to read and send text messages while driving. Computers in Human Behavior, 64, 584-490. [3.72]

Wang, X. (2016). To communicate or not to communicate? Factors predicting passengers’ intentions to ask a driver to stop text messaging while driving. Health Communication, 31, 617-625. [1.93]

Wang, X., & Hickerson, A. A. (2016). The role of presumed influence and emotions on audience evaluation of news credibility and behavioral tendencies. Journal of Creative Communications, 11, 1-16. 

Yu, Y., & Wang, X. (2015). World Cup 2014 in the Twitter world: A big data analysis of sentiments in U.S. sports fans’ tweets. Computers in Human Behavior, 48, 392-400. [3.72]

Wang, X. (2015). Using attitude functions, self-efficacy, and norms to predict attitudes and intentions to use mobile devices to access social media during sporting event attendance. Mobile Media and Communication, 3, 75-90. 

Wang, X. (2014). The role of empathic concern, internalized moral principle, and anticipated guilt in college students’ intentions to text while driving. International Journal of Health Promotion and Education, 52, 346-354.

Wang, X. (2014). Putting the contingency theory of accommodation in context: Using movie “The Queen” in public relations pedagogy. Teaching Public Relations Monograph, 89, 1-4.

Wang, X. (2013). The role of attitude functions, efficacy, anticipated emotions, and relationship status on college students’ condom use intentions. Journal of Sex Research. 50, 704-714. [3.27]

Wang, X. (2013). Negotiating safer sex: A detailed analysis of attitude functions, anticipated emotions, relationship status, and gender. Psychology and Health, 28, 800-817. [2.95].

Wang, X. (2013). Applying the integrative model of behavioral prediction and attitude functions in the context of social media use while viewing mediated sports. Computers in Human Behavior, 29, 1538-1545. [3.72].

Wang, X. (2012). Combating negative blog posts and a negative incident: A case study of the “Mayday” incident between Juneyao Airlines and Qatar Airways. Public Relations Review, 38, 792-795. [1.51].

Wang, X. (2012). The role of attitude functions and self-monitoring in predicting intentions to register as organ donors and to discuss organ donation with family. Communication Research, 39, 26-47. [3.47].

Wang, X., & McClung, S. R. (2012). The immorality of illegal downloading: The role of anticipated guilt and general anticipated emotions. Computers in Human Behavior, 28, 153-159.  [3.72].

Wang, X. (2011). The role of anticipated guilt in intentions to register as organ donors and to discuss organ donation with family. Health Communication, 26, 683-690. [1.95]

Wang, X., & McClung, S. R. (2011). Toward a detailed understanding of illegal digital downloading intentions: An extended theory of planned behavior approach. New Media & Society, 13, 663-677. [3.96]

Wang, X. (2011). The role of anticipated negative emotions and past behavior in individuals’ physical activity intentions and behaviors. Psychology of Sport & Exercise, 12, 300-305. [2.81]

Wang, X. (2010). Entertainment, education, or propaganda? A longitudinal analysis of China Central Television’s Spring Festival Galas. Journal of Broadcasting & Electronic Media, 54, 391-406. [1.71]

Bresnahan, M. J., Guan, X., Smith, S. W., Wang, X., & Edmundson, J. Z. (2010). Cultures of the soul: The spiritual beliefs about organ donation in China and the United States. Chinese Journal of Communication, 3, 133-146. [0.54].

Wang, X. (2010). More than just anorexia and steroid abuse: Effects of media exposure on attitudes toward body image and self-efficacy. Atlantic Journal of Communication, 18, 50-62.

Wang, X. (2009). Integrating the theory of planned behavior and attitude functions: Implications for health campaign design. Health Communication, 24, 426-434. [1.95]

Bresnahan, M. J., Guan, X., Wang, X., & Mou, Y. (2008). The culture of the body: Attitudes toward organ donation in China and the US. Chinese Journal of Communication, 1, 181-195. [0.54]

Wang, X., & Arpan, L. M. (2008). Effects of race and ethnic identity on audience’s evaluation of HIV public service announcements. Howard Journal of Communications, 19, 44-63.

Wang, X. (2007). For the good of public health or for political propaganda? People’s Daily’s coverage of the Severe Acute Respiratory Syndrome Epidemic. China Media Research, 3(3), 25-32.